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Senior Director, HCP Marketing Neutrogena

2 months ago

Skillman, New Jersey, United States Kenvue Full time
Job Title: Senior Director, HCP Marketing Neutrogena

Kenvue is a leading healthcare company that is passionate about delivering innovative solutions to improve patient outcomes. We are currently seeking a highly skilled Senior Director, HCP Marketing Neutrogena to join our team.

About the Role

The Senior Director, HCP Marketing Neutrogena will be responsible for developing and executing the global strategy for HCP Influencers across all Kenvue brands. This includes owning the engagement and content strategy to drive recommendation share specifically for Neutrogena across the markets. The Director will lead the Healthcare Professional Marketing team for Skin Health & Beauty brands and work closely with the global brand to bring HCP insights and perspectives to Category Visioning, Portfolio Management, and New Product Development.

Key Responsibilities
  • Develop HCP strategy for HCP Influencers and by brand (Neutrogena): role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and claims, competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use
  • Define benefits HCPs can expect from our product or service, execution & deployment, including sample strategies
  • Build Scientific pipeline (in partnership with Scientific engagement): map plans for research, advisory boards, science that sells, publications, continuous medical education
  • Develop global and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.)
  • Own and build sponsorship/partnership/KOL plans (in partnership with Scientific engagement)
  • Drive KPI Improvement, incl. Share of recommendation, Rank of recommendation
  • Own and develop content strategy, toolkit and messaging map: provided to markets per brand, segment and key initiative
  • Represents Kenvue at relevant external industry forums, and stay up-to-date on category trends and emerging technologies
Requirements
  • A BA/BS degree in marketing or Life science
  • 15 years of progressive commercial leadership experience, with a strong track record of business results and organizational leadership in HCP or life science related area
  • Proven track record of developing and executing successful marketing strategies and programs
  • Strong understanding of omnichannel marketing, including the application of data, tools and creative to drive action
  • Ability to think strategically and creatively, and to develop innovative solutions to complex problems
  • Strong analytical skills, with the ability to interpret and use data to drive decision-making
  • Proven leadership ability to motivate and manage cross-functional teams across a matrix organization
  • Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences
  • Demonstrated ability to develop and deliver innovative business cases and models
  • Excellent communication and collaboration skills to work with brand teams and agency ecosystem
What We Offer

Kenvue offers a competitive salary range of $160,000-276,000, as well as a comprehensive benefits package, including paid company holidays, paid vacation, volunteer time, and more. We also offer learning and development opportunities, employee resource groups, and a commitment to diversity and inclusion.

Kenvue is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees.