Regional Sales Manager

This position is responsible for increasing retail availability, awareness, recommendation, and consumption of Primal Pet Foods products in an assigned territory. This includes prospecting and generating new commercial business at the retailer level.

• Develop a strong network of relationships with retailers, distributor personnel, and influencers to maximize impact and stay informed about market developments.
• Open new retail accounts and expand the assortment of Primal Pet Foods available at existing accounts.
• Train existing and new retail accounts on the features and benefits of Primal Pet Foods products, as well as how to recommend them to consumers.
• Identify and train at least one retail associate per location to be an in-store expert on the brand.
• Leverage distributor resources, including sales personnel, to increase influence in the market and execute effective placement of trial driving promotions.
• Ensure sufficient distributor inventory levels are in place and confirm retailer satisfaction with the distribution network.
• Identify the best retailer and community events to attend and/or support with the demo team.
• Manage company tools and resources effectively to deliver maximum results.
• Provide reports/feedback on behalf of customers from the store level.
• Respond to internal and external requests quickly and professionally.

• Ability to travel up to 50% of the schedule.
• Ability to travel up to 25% of the schedule by air.
• Availability to work non-traditional hours, including some Sundays and evenings, based on operational need.

• High School Diploma required.
• 1-2 years previous sales experience in the Pet or Natural Foods industries preferred.
• Proficient in Microsoft Office/Windows environment, word processing, spreadsheets, email, and web-enabled applications.
• Ability to apply common sense understanding to carry out detailed written or oral instructions.
• Ability to deal with problems involving a few concrete variables in standardized situations.