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Data Insights Strategist

2 weeks ago


Minneapolis, Minnesota, United States Horizontal Digital Full time

About Us

At Horizontal Digital, we believe that the key to success lies in delivering exceptional customer experiences. Our digital consultancy is driven by a simple yet powerful mantra: every interaction matters.

We strive to create innovative solutions that go beyond the ordinary. By combining strategy, data, design, and technology, we craft experiences that not only meet but exceed our clients' expectations.

Our Values

  • We form strong relationships with our clients and colleagues, fostering a sense of community and collaboration.
  • We remain agile and adaptable, embracing change as an opportunity for growth.
  • We prioritize empathy, listening before acting, and striving for accountability in all our endeavors.
  • We push boundaries, aiming to deliver more than just good results – we aim to inspire.

Your Role

The Analytics Consultant will work closely with the Analytics Lead and cross-functional teams to develop data-driven insights for our clients. These insights will be used to enrich customer experiences, increase revenue, and foster brand loyalty.

Key Responsibilities

  • Develop and present recommendations to clients on measurement strategies, platform and tool selection analysis, testing frameworks, and more.
  • Create ongoing automated reports to provide actionable insights.
  • Configure analytics and dashboard platforms such as GA4 (in conjunction with Google Tag Manager), Looker Studio, and Adobe Analytics.
  • Develop solutions using modern data analysis & visualization tools like Power BI.
  • Implement experimentation frameworks, including A/B and multivariate testing, conversion rate optimization, and testing tactics.

Requirements

  • Critical thinking and analytical skills, with the ability to dig into data and understand its implications.
  • Flexibility and adaptability in handling multiple demands, shifting priorities, and rapid change.
  • Strong communication and interpersonal skills, with the ability to build trust with clients and colleagues.
  • Experience in designing and implementing analytics solutions, with a focus on GA4 and knowledge of Adobe Analytics.
  • Proficiency in configuring GA4 and Google Tag Manager, as well as experience with visualization tools like Power BI, Looker Studio, and Tableau.
  • Familiarity with data warehouses, especially Google BigQuery and Databricks.
  • A degree in marketing, economics, mathematics, or a technical specialty.

What We Offer

  • A comprehensive benefits package, including health, dental, vision, life, and retirement plans.
  • A competitive salary range of $94,000 to $145,000 per year, determined by role, level, and location.
  • A flexible work environment and opportunities for professional growth and development.