Creative Director for Social Media Campaigns

6 days ago

Venice, California, United States Reach Labs Full time

**Reach Labs Overview**

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We are a boutique creative agency that serves large Fortune 500 clients. Our team consists of social-first creators, publishers, and media innovators who operate small teams to develop big ideas on behalf of our brand partners.

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We believe brands need to be more than just social: they need to be influential. As an award-winning agency, we have been recognized as an AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company, and Streamy Awards Agency of the Year 2023.

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Our Offerings:

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  • Remote work options so you can work where you do your best work">
  • Unlimited Flexible Time Off (FTO), 13 paid holidays, including summer Fridays">
  • Health, dental, and vision benefits inclusive of HMO and PPO plans">
  • 401k enrollment after three months of hire">
  • Wifi & cell phone reimbursement">
  • Leadership development programs">
  • Competitive paid leave offered to parents">
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Job Description:

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We are looking for a unique hybrid creative – an experienced Associate Creative Director (Art) who is also a social media content creator across all platforms. The ideal candidate will have a proven background in concepting, developing, and executing social media content at scale and is passionate about making entertaining and engaging creative.

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You are a dynamic creative professional and proven leader who is committed to developing breakthrough content based on strategic consumer and platform insights. You are a champion for creative excellence and storytelling with a nimble growth mindset and willingness to try things a new way.

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As a remote-first role based in Los Angeles, CA, you will lead the creative vision for assigned accounts and provide expertise on social media – art direction, design, video editing, tone of voice, and platform best practices.

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Responsibilities:

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  • Art Direction and Design">
  • Lead the creative vision for assigned accounts and provide expertise on social media – art direction, design, video editing, tone of voice, and platform best practices">
  • Work autonomously, owning the client-facing creative decks (concept and content)">
  • Interpret strategy and creative briefs to help the immediate team understand next steps and application, in many cases owning execution yourself">
  • Regularly concept, develop, and execute a range of social media posts for assigned brands across platforms">
  • Regularly integrate creators and influencers into creative concepts and executions">
  • Design posts as needed (with support from junior designer)">
  • Develop and enforce visual style guides">
  • Keep a finger on the pulse of community, consumer behavior, culture, lifestyle, and social trends to consistently champion highly relevant creative">
  • Ensure high-quality creative output at every stage of development from concept to execution and be accountable for the end deliverable(s)">
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Video Production:

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  • Lead and art direct monthly, in-person photo and video shoots">
  • Edit photos and videos from in-person shoots (Light motion/FX required)">
  • Collaborate with production teams, giving direction to creative specialists, including directors, producers, editors, designers, photographers, illustrators, etc.">
  • Shoot social content with a small team (and solo, as needed)">
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Team and Account Management:

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  • Oversee creative development and production teams, including a Junior Designer, Social Media Manager, Creators, Producers, and more">
  • Partner cross-functionally with internal teams with the goal of improving processes and delivering the best possible outcomes for our clients">
  • Organize and resource project teams based on client needs, available resources, and budget parameters, ensuring appropriate allocation of talent for assigned projects">
  • Presentation of creative concepts and ideas directly to executive-level clients, regularly receiving and applying client feedback">
  • Source, onboard, and collaborate with outside vendors, freelance creatives, producers, and crew as needed">
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The Ideal Candidate Will Have:

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  • Around 7 years experience leading social media accounts, ideally in an agency setting">
  • Proven knowledge and passion for social platforms, including TikTok, Meta, YouTube, Reddit, and more">
  • Strong video editing skills, including light FX/graphics (think CapCut FX)">
  • A deep curiosity and understanding of consumers and consumer behavior and what it takes to move them to action">
  • Mastery in ideating for social media concepts and audiences">
  • Exceptional communication skills, both written and spoken">
  • Experience working with a variety of creative software including the Adobe Suite, CapCut, Google, Microsoft Office suite, and Keynote">
  • Flexibility to work across different brands with different audiences">
  • Ability to work fast and efficiently – we need someone who leaves the speed of social in their dust">
  • Experience in CPG food + bev is a plus">
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Contact Information:

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Please note that this is a remote position based in West Coast hours. We are an equal opportunity employer and welcome qualified candidates from diverse backgrounds.

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