Web Presence Optimization Specialist
7 days ago
Job Description:
We are seeking a Web Presence Optimization Specialist to join our team at Stanford Hotels Corporation. As a key member of our ecommerce department, you will be responsible for optimizing our company's websites to improve user experience and drive online sales.
About the Role:
In this role, you will work closely with our corporate and property teams to ensure ecommerce initiatives align with broader business goals. You will be responsible for overseeing website maintenance and optimization, managing digital marketing campaigns, and analyzing performance metrics to inform future strategy.
Responsibilities:
- Website Optimization: Optimize our company websites to improve user experience and drive online sales.
- Digital Marketing Campaigns: Plan and execute digital marketing campaigns, including organic search optimization, paid search campaigns, and display advertising.
- Content Management: Partner with our Marketing Manager to ensure all online content is accurate, current, and engaging.
- Analytics and Reporting: Use web analytics tools to monitor KPIs and track ecommerce performance, regularly providing performance reports to senior management and hotel teams.
- Collaboration: Work closely with corporate and property sales, marketing, and operations teams to ensure ecommerce initiatives align with broader business goals.
Requirements:
- Bachelor's Degree: Bachelor's degree in Marketing, Business, or a related field.
- Ecommerce Experience: 3-5 years of experience in ecommerce management, ideally within the hospitality industry.
- Strong Skills: Strong knowledge of SEO, SEM, PPC, and other digital marketing techniques, as well as experience using web analytics tools, particularly the Google Suite.
Our Company Culture:
- Equal Opportunity Employer: We are committed to creating a diverse and inclusive work environment that values equality and respect for all individuals.
- Career Development Opportunities: Education assistance, team building activities, and opportunities for career advancement.
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