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Marketing Data Analyst

2 months ago

Long Beach, California, United States 24 Seven Talent Full time
Marketing Analyst Job Description

We are seeking a highly skilled Marketing Analyst to join our team at 24 Seven Talent. As a Marketing Analyst, you will play a critical role in helping our clients make data-driven decisions to drive business growth.

Key Responsibilities:

  • Analyze qualitative and quantitative research data to measure campaign effectiveness across paid media and creative approaches.
  • Create reports and effectively present campaign performance to clients and internal stakeholders through storytelling to inform business decisions.
  • Build data visualizations and dashboards to monitor campaign performance.
  • Transform data into actionable insights through strong storytelling, connecting the dots across channels for a holistic view of marketing, advertising, and commerce efforts.
  • Apply analytical evaluation to work with the Media Team to closely monitor campaign performance and provide optimizations.
  • Demonstrate strong time management skills to ensure timely and accurate delivery of analyses.
  • To help ensure measurement plan/research studies tie back to the campaign strategies.
  • Analyze lifts in brand sentiment and favorability.
  • Use statistical techniques, data visualization tools, and qualitative analysis methods to analyze research data.
  • Identify patterns, trends, and insights from data to inform marketing strategy and decision-making.
  • Monitor/conduct monthly industry trends, competitive landscape, and market dynamics to identify opportunities and threats.
  • Conduct detailed analyses and produce reports and presentations summarizing findings.
  • Solve underlying business issues by diagnosing problems in a data-driven manner, identifying root causes, and implementing solutions.
  • Collaborate closely with publishers to establish KPIs and develop benchmarks across campaigns.

Requirements:

  • Minimum of 1 year of marketing or advertising agency experience.
  • 1-3 years of experience in a data-driven field, with prior experience in marketing.
  • Strong experience in data analytics; advanced proficiency in Excel, native platforms (e.g., Meta, Tiktok, Campaign Manager, DV360, etc..), and dashboard tools (e.g., Tableau) is a must.
  • Excellent problem-solving skills, with the ability to think proactively about data and analysis approaches based on objectives.
  • Ability to become a storyteller with qualitative and quantitative data, uncovering deep analytical insights to provide high-impact results.
  • Awareness of the digital marketing space, with a particular emphasis on paid media data portability.
  • Ability to multitask, work successfully with teams, and manage cross-agency and client expectations under pressure.
  • Excellent communication skills, both written and verbal.
  • Ability to be agile and adaptable in a fast-paced business environment.
  • Demonstrated proactive approach to problem-solving and critical thinking.
  • Ability to convey complex ideas clearly and concisely to multiple audiences.
  • Ability to work well in cross-functional teams.
  • Strong desire to learn and a passion for both digital marketing and analytics.
  • Experience analyzing lifts in brand sentiment and favorability is highly desirable.