VP, New Benefits Strategy and PFM Analytics Lead
4 hours ago
Citigroup Inc is seeking a highly skilled Business Analysis professional to lead strategic analytics for new benefits identification and development, and scale adoption of Personal Financial Management (PFM) benefit.
The ideal candidate will develop analytically driven strategies and recommendations to improve customer engagement & loyalty by optimizing digital funnel conversion and enrollments, and create forward-looking forecasts in partnership with Marketing, Product, and Finance organizations.
Key Responsibilities:- Partner with Benefit's Product team to develop Benefit strategy and new products to increase and deepen customer engagement to unlock future growth and revenue streams for the business.
- Develop and articulate analytical framework to solve business objectives by identifying actionable insights based on advanced analysis of customer behavior.
- Grow product enrollment by reducing friction in digital journey and eliminating customer pain points.
- Develop digital testing program to refine and evaluate performance of upcoming benefits and PFM benefits program.
- Utilize statistical and segmentation to develop targeting strategies and optimization framework to maximize the ROI.
- Retrieve data and conduct data-driven industry-leading analytics utilizing various analytical tools, software, and techniques.
- Articulate P&L impacts through financial analyses, forecasting, and tracking of programs KPIs.
- End-to-end project management for developing strategy, building consensus with functional and senior stakeholders, and implementing recommendations.
- Be accountable for audit and control requirements.
- Bachelor's degree in a quantitative discipline is required (i.e., Engineering, Economics, Statistics, Mathematics, and Operations Research). Graduate degree is preferred.
- 5+ years of experience in quantitative field, Consulting, or Financial/Credit Card industry preferred.
- Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights.
- Must have experience in drive to web strategies, A/B testing, and Adobe analytics.
- Strong understanding of the consumer lending market, customer life cycle, and P&L.
- Excellent analytical, technical, and/or statistical skills with proven ability to translate large volumes of data using SAS, SQL, or Python/R.
- Intense passion and curiosity to drive business outcomes.
- Adept at building relationships and collaborate with people across all levels and cross-functional teams.
- Strong written and verbal communication/presentation skills.
- Effective organizational skills and ability to simultaneously manage multiple projects.
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VP, New Benefits Strategy and PFM Analytics Lead
3 weeks ago
Wilmington, Delaware, United States Hispanic Technology Executive Council Full timeJob SummaryThis newly created role is part of Spend and Benefits ECM Analytics team within the larger US Personal Banking Analytics organization. The Business Analytics Lead is responsible for driving business growth by leading strategic analytics for new benefits identification and development, and scaling adoption of Personal Financial Management (PFM)...
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VP, New Benefits Strategy and PFM Analytics Lead
3 weeks ago
Wilmington, Delaware, United States Hispanic Technology Executive Council Full timeJob SummaryThis newly created role is part of the Spend and Benefits ECM Analytics team within the larger US Personal Banking Analytics organization. The Business Analytics Lead is responsible for driving business growth by leading strategic analytics for new benefits identification and development, and scaling adoption of Personal Financial Management (PFM)...
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Wilmington, Delaware, United States Hispanic Technology Executive Council Full timeJob SummaryThis role is part of the Spend and Benefits ECM Analytics team within the US Personal Banking Analytics organization. The Business Analytics Lead will drive business growth by leading strategic analytics for new benefits identification and development, and scaling adoption of Personal Financial Management (PFM) benefits, including FICO and ID...
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Wilmington, Delaware, United States Hispanic Technology Executive Council Full timeJob SummaryThis newly created role is part of the Spend and Benefits ECM Analytics team within the larger US Personal Banking Analytics organization. The Business Analytics Lead is responsible for driving business growth by leading strategic analytics for new benefits identification and development, and scaling adoption of Personal Financial Management (PFM)...
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