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Digital Content Strategist
2 weeks ago
Job Overview
">We are seeking a highly skilled Digital Content Strategist to join our Human Resources team. As the Social Media Manager for DHR, you will be responsible for developing and implementing a comprehensive content strategy that showcases the City of Atlanta's commitment to excellence.
Key Responsibilities
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- Develop and execute a social media strategy that enhances HR's digital presence and engages followers with compelling content.">
- Manage multiple City social media platforms, creating tailored publications that cater to each platform's unique audience and tone.">
- Analyze metrics and benchmarks to inform future content strategies, ensuring the City's social media efforts remain effective and engaging.">
- Collaborate with creative teams to source materials and craft content that aligns with the City's brand and HR's agenda.">
- Maintain an archive of current and past HR photographs and videos, capturing key events and initiatives.">
- Coordinate with internal divisions within HR and the City to stay informed about new developments and opportunities for engagement.">
- Apply advanced photo and video production knowledge to create professional photographs and broadcast-quality video programming.">
- Direct and produce complex promotional materials, including computer-generated graphics and video programs.">
Requirements
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- Bachelor's degree in communications, marketing, journalism, or a related field.">
- Minimum five years of experience in communications, including at least three years of experience managing social media accounts for an institution, political campaign, or brand.">
- Proven track record of developing media/content campaigns, monitoring, analyzing, and leveraging social media metrics.">
- Excellent writing and verbal communication skills, with the ability to prioritize, drive, and achieve results independently and collaboratively.">
- Able to meet deadlines and uphold a strict level of quality control in maintaining the corporate identity of HR and its divisions through photo and video production.">
- Valid driver's license with a good driving record.">
About Us
">The City of Atlanta is committed to being an inclusive and diverse workplace, and we welcome applications from qualified candidates who share our values.
">Please note that this job description is not exhaustive and may be subject to change.