Marketing Director
3 weeks ago
Herriman, Utah, United States
Bullfrog Spas LLC
Full time
Bullfrog Spas LLC Job DescriptionAt Bullfrog Spas LLC, we're seeking a highly skilled and experienced Marketing Manager to lead our customer acquisition and demand generation efforts. As a key member of our marketing team, you'll be responsible for developing and executing strategies to drive brand awareness, lead generation, and sales.
Key Responsibilities:- Lead a team of marketing professionals to acquire Bullfrog Spas brand customers across sales channels
- Manage campaigns to move customers through the buyer's journey using content marketing, digital ad campaigns, social media, and marketing automation
- Develop customer insights for targeting and messaging strategies
- Support channel (dealer & e-commerce) marketing initiatives
- Support critical dealer partners with digital marketing advice and assistance
- Collaborate with creative professionals, product marketers, sales professionals, and external influencers on integrated marketing projects
- 5+ years of marketing management and team leadership experience
- Demonstrated proficiency and knowledge of best practices for advertising, content marketing, email marketing, paid search marketing, SEO, social media marketing, and digital analytics
- Proficiency with web publishing software (Wordpress) and marketing automation platforms (Hubspot)
- A leader who is driven, self-motivated, disciplined, and organized
- Ability to communicate clearly and persuasively with internal stakeholders and partners
- Bachelor's degree in Marketing, Communications or related field of study
- Basic HTML/CSS skills
- Experience with content marketing strategy and campaign execution
- Work experience in a brand or agency environment
- Strong writing ability and experience building audiences with written content
- Data and statistical analysis
- Visual creative experience (design, photography)
- Experience working in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, After Effects, Lightroom)
We offer a competitive benefits package, including medical, dental, voluntary life insurance, flexible spending account, 401k, and paid time off. This is a full-time position located at Bullfrog International headquarters in Herriman, UT. Salary is commensurate with experience and general expectations of the position.