Digital Analytics Specialist
6 days ago
Job Overview:
We are seeking a highly motivated Digital Analytics Specialist to join our team in Minneapolis, MN. As a key member of our digital analytics team, you will be responsible for end-to-end implementation projects, from identifying KPIs and optimal tagging approaches to validating tags and developing dashboards using the data collected from our digital experiences.
About BCforward:
BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. With 6,000 consultants supporting over 225 clients globally, we champion the power of human potential to help companies transform, accelerate, and scale.
Responsibilities:
- Manage tagging projects tasks and deliverables using Jira
- Gain a thorough understanding of new and existing digital experiences and what success looks like
- Translate data and insights needs into business requirements and best-practice tagging strategies
- Maintain comprehensive tagging documentation and inform internal partners of upcoming changes as needed
- Validate that tags are working as expected
- Develop dashboards in Adobe Analytics and assist with any questions about the reports and data available
- Mentor team members and partners across the organization on Adobe Analytics' capabilities
Requirements:
- Bachelor's degree in computer science, Information Technology, Business Management, or a related field
- 5+ years working with digital analytics tools such as Adobe Analytics or Google Analytics
- Experience developing technical documentation for digital analytics implementations
- Expertise using debugger tools, validating tags, and troubleshooting tagging issues
- Experience working with tag management tools such as Tealium, Ensighten, or Adobe Launch
- JavaScript knowledge
- Experience with Jira, Confluence, and MS Office Suite software (Excel and PowerPoint)
- General understanding of digital marketing technologies and strategies
- Experience with SQL and Business Intelligence tools is a plus
- Experience with Adobe Experience Platform solutions is a plus
Benefits:
BCforward offers a comprehensive benefits package, including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.
Salary:
$55-$65 per hour, based on experience and qualifications.
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