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SEO Program Manager

1 month ago

Cupertino, California, United States Apple Full time
Job Title: SEO Program Manager

At Apple, we're looking for a talented SEO Program Manager to join our team. As a key member of our digital marketing team, you'll be responsible for shaping the voice of Apple products in organic search to billions of people.

As an SEO Program Manager, you'll be directly responsible for shaping the organic search strategy for Apple products and services across several of Apple's digital platforms, including but not limited to Apple's marketing site and online store.

You'll support a major website re-platforming project and ensure minimal impact on organic search performance. You'll also manage the organic search feature backlog and bring SEO technical projects from ideation to production with different developer teams at Apple.

Key Responsibilities:

  • Conduct thorough keyword research and competitive analysis to identify opportunities for growth and optimization.
  • Collaborate with cross-functional teams, including content, marketing, product, and engineering, to ensure SEO requirements are integrated into all digital efforts and product launches.
  • Monitor, analyze, and report on SEO performance and search trends, making data-driven decisions to optimize and improve campaign performance.
  • Create and maintain relationships with key partners around Apple to advocate for SEO initiatives and secure necessary resources and support.

Requirements:

  • Minimum of 7 years of experience with SEO for a global brand or digital agency.
  • Solid experience managing complex and time-critical technical projects.
  • Experience with in-depth keyword and topic research.
  • In-depth knowledge of the latest SEO standard methodologies across all significant worldwide search engines.
  • Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, and Screaming Frog.

Preferred Qualifications:

  • 10+ years of experience with SEO preferred.
  • Bachelor's Degree or related experience working in the technology and/or e-commerce industry.
  • Knowledge of HTML, CSS, JavaScript, and other web development languages.

At Apple, base pay is one part of our total compensation package and is determined within a range. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.

Benefits include comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and reimbursement for certain educational expenses — including tuition.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.