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Marketing Student Experience Opportunity

2 months ago

West Fargo, North Dakota, United States Doosan Bobcat North America, Inc Full time

Job Information

We are seeking a motivated and detail-oriented student to join our team at Doosan Bobcat North America, Inc. as a Marketing Student Experience Opportunity. This role will provide you with the chance to gain hands-on experience in a dynamic and fast-paced marketing environment.

Job Responsibilities

As a Marketing Student Experience Opportunity, you will be responsible for:

  • Operations:
    • Participate in process improvement discussions to enhance our marketing processes.
    • Assist with marketing task management using our internal systems.
    • Collaborate on photo shoot scheduling preparation to ensure timely and effective execution.
    • Support lead and opportunity management within our CRM platform.
    • Manage, edit, and maintain website content to ensure accuracy and consistency.
    • Perform day-to-day operational tasks, including email inbox monitoring, invoice support, agency and vendor management, photo asset requests, and metrics gathering.
    • Support the execution and logistics of brand activations, ensuring all operational needs are met.
    • Coordinate with vendors and partners for on-site event requirements and branding materials.
    • Assist in the preparation and organization of branded merchandise and promotional materials for events.
  • Activation:
    • Develop digital media strategies and campaigns for social media platforms.
    • Create custom reporting and analyze performance data to inform future marketing decisions.
    • Support the planning, coordination, and execution of brand activation events, including on-site assistance and logistics management.
    • Assist with the development and implementation of experiential marketing strategies to enhance brand visibility and engagement.
    • Collaborate with the creative team to conceptualize and produce engaging content for activations.
  • Intelligence:
    • Prepare, analyze, and summarize marketing reports for use by various key stakeholders, creating reports, specifications, and instructions.
    • Analyze the effectiveness of brand experiences and activations, offering data-driven recommendations for optimization.
    • Track and report on consumer engagement metrics from brand activations to inform future strategies.
  • Planning:
    • Review creative content to ensure imagery, messaging, and branding are accurate.
    • Assist with marketing communications for external and internal audiences.
    • Participate in trade show planning and assist with the execution of deliverables.
    • Provide marketing support to dealers as needed.
    • Collaborate on the planning and execution of immersive brand experiences that align with overall marketing strategies.
    • Assist in the development of activation timelines, ensuring all deliverables are met.

Requirements

To be considered for this role, you must:

  • Be a freshman, sophomore, junior, or senior seeking a degree in Business, Human Resources, Marketing, Communications, or equivalent.
  • Have attention to detail and ability to multi-task and meet deadlines.
  • Be a team player, fast learner, and adaptable to change.
  • Have excellent interpersonal and communications skills.
  • Be a self-starter and able to dig into problems independently with limited guidance.
  • Be able to commit to Doosan Bobcat North America, Inc. for the entire term of the co-op (8 months) or internship (4 months).
  • Have basic computer skills and ability to follow written instructions.

Benefits

As a student at Doosan Bobcat North America, Inc., you will have access to:

  • Competitive pay.
  • Gain experience on real-life projects.
  • Work directly with skilled professionals at a global company.
  • Attend student-specific events tied to personal and professional development and full-time careers, as well as networking opportunities.
  • Opportunity to give back through organized Company-sponsored community service events.
  • First access to full-time career opportunities.
  • Tuition reimbursement for co-op/internship related courses up to $1,400 for a 3-credit course.
  • Safety boots and safety glasses reimbursements.
  • Relocation reimbursements, if applicable.

About Doosan Bobcat North America, Inc.

Doosan Bobcat North America, Inc. is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, we offer our customers products and solutions to help build stronger businesses and communities. We are committed to empowering people to accomplish more.