Digital Marketing Strategy Lead

7 days ago


Pleasant Prairie, Wisconsin, United States Uline Full time
Digital Marketing Strategy Lead

As a key member of our marketing team, you will drive paid search strategies for Uline.com, optimizing campaigns and fueling traffic to one of North America's largest eCommerce sites. This role is based at our Corporate Headquarters in Pleasant Prairie, WI.

About the Role
This on-site position involves managing text and shopping ad campaigns across multiple product lines and/or business areas, analyzing campaign performance, and interpreting results to make performance improvement recommendations. You will also have the opportunity to guide, coach, and develop a team of Campaign Managers.

Responsibilities
  • Develop and implement effective digital marketing strategies.
  • Analyze campaign data to identify trends and areas for improvement.
  • Lead a team of Campaign Managers in their daily tasks and projects.
  • Stay up-to-date with the latest developments in Google and Microsoft ad programs.

Requirements
  • Bachelor's degree in marketing, advertising, or a related field. A Master's degree is preferred.
  • At least 3 years of experience in digital marketing, specifically in paid search programs.
  • Proficiency in Microsoft Office, Google AdWords, Bing Ads, and Google Analytics.
  • Excellent communication and presentation skills.
  • Strong attention to detail and ability to work accurately under pressure.

What We Offer
  • A competitive salary range of $120,000 - $180,000 per year, depending on experience.
  • A comprehensive benefits package, including medical, dental, vision, and life insurance coverage.
  • A 401(k) plan with a 6% employer match, as well as multiple bonus programs.
  • Tuition assistance and opportunities for professional development.

About Us
Uline is a family-owned company and North America's leading distributor of shipping, industrial, and packaging materials. With over 9,000 employees across 13 locations, we are committed to excellence and employee satisfaction.

We are an EEO/AA Employer/Vet/Disabled.

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