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Brand Advocate Maryland

2 months ago

Baltimore, Maryland, United States Dentsu Aegis (MKTG) Full time

Dentsu Aegis (MKTG) is seeking enthusiastic individuals (21 years and older) who excel at engaging with consumers and disseminating brand knowledge.

POSITION SUMMARY:

MKTG Brand Advocates are socially adept and regarded as reliable sources for recommendations regarding purchases and lifestyle brands. They are creators of content and influencers on social media. These extroverted individuals are creative, passionate, and genuinely embody the essence of Diageo brands. They serve as trusted opinion leaders and champions of Diageo products. Through their enthusiasm and expertise, they foster interactions both in-person and online, influencing consumers to buy and appreciate Diageo brands. Advocates possess the capability to generate high-quality content that aligns with brand strategy.

KEY RESPONSIBILITIES:

  • Engage with consumers through education, enthusiasm, and authenticity.
  • Develop, write, and curate content that aligns with brand strategy to inform and shape consumer opinions.
  • Connect with consumers to enhance brand perception and drive purchasing decisions.
  • Maintain a thorough understanding of brand and category, with a commitment to furthering their knowledge.
  • Complete digital training for market brand and programs as required.
  • Utilize technology platforms to receive and input necessary information for representing Diageo brands.
  • Arrive at events punctually, dressed appropriately as specified by the market team, and be ready to execute promotions according to program standards.
  • Adhere to Responsible Server Guidelines and report any violations.
  • Capture digital event photos and contribute to the market's social media presence.
  • Understand how Diageo brands differentiate from competitors and report on competitive activities in the market.
  • Maintain a professional appearance for consumer engagement.
  • Comply with company policies and procedures.

SKILLS & QUALIFICATIONS:

  • Outgoing personality with a passion for the Spirits and Beer industry.
  • Trustworthy, relevant, and timely in communications.
  • Strong social media presence with a significant following of individuals aged 21 and older.
  • Experience in blog/vlog content creation is a plus.

ADDITIONAL INFORMATION:

  • We are looking for candidates in various regions.
  • Availability on weekdays starting between 4-5 PM is required.
  • Willingness to travel within a reasonable distance (mileage reimbursement available).
  • Reliable transportation is essential.
  • Compensation starts at $35/hour.