Digital Product Analytics Manager

3 days ago


Orlando, Florida, United States Vaco Full time
Digital Product Analytics Manager

We are seeking a highly skilled Digital Product Analytics Manager to join our team at Vaco. As a key member of our business team, you will be responsible for driving rich and engaging digital products by monitoring and analyzing digital product performance across websites and mobile applications.

Key Responsibilities:
  • Develop and implement optimization strategies for digital products to achieve business objectives.
  • Collaborate with cross-functional teams to ensure performance is accurately measured and data-driven decisions are made.
  • Support business case development for new digital capital projects and manage tools like FullStory, Firebase, and AppDynamics to enhance conversion and engagement.
  • Optimize conversion paths to increase online reservations, sales, and profitability.
  • Report on UI performance and application health, and identify opportunities for product enhancements and contribute to the product roadmap.
  • Define and suggest A/B tests to optimize consumer experience and conversion rates, and partner with marketing teams to assess product impact from campaigns.
Requirements:
  • BA/BS in Marketing, Business, Computer Science, or Engineering (or equivalent experience).
  • 3-7 years of Digital Product Analytics experience.
  • Strong knowledge of web design, usability, and Scrum application development.
  • Proficient in Microsoft Suite, CMS, and project management tools like Jira and Basecamp.
  • Experience analyzing clickstream data and customer behavior.
  • Strong analytical, presentation, verbal, and written skills.
  • Ability to work in a cross-functional environment and manage multiple responsibilities.
Travel Requirements:

Up to 25% travel for usability testing, vendor meetings, or conferences may be required.



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