Marketing Strategist
4 weeks ago
Upland, California, United States
Rebel Convenience Stores
Full time
Marketing Specialist RoleWe are seeking a highly skilled Marketing Specialist to support our marketing efforts and drive business growth at Rebel Convenience Stores.
Key Responsibilities:
- Conduct market research and analyze consumer behavior to inform marketing strategies.
- Support the development and execution of marketing campaigns, including promotional materials and event planning.
- Communicate campaign objectives and timelines to the marketing team and stakeholders.
- Manage trade shows, conferences, and events, ensuring seamless logistics and promotional execution.
- Maintain and update sales support materials, coordinating new material creation as needed.
- Research and recommend new customer sources and market opportunities.
- Coordinate with graphic designers, vendors, and print providers to produce promotional materials.
- Manage partnerships with radio and signage companies to ensure effective campaign execution.
- Align with leadership on marketing strategies and initiatives.
- Oversee the delivery and quality of POP kits, managing the printing and distribution process.
- Respond to inbound inquiries and manage promotional requests with accuracy and consistency.
- Review and approve promotional elements; create promotional playbooks.
- Track and resolve any issues with POP kits post-delivery.
- Calculate promotional rebate payments, generate invoices, and liaise with accounting and vendors.
- Lead weekly meetings with print vendors; update project trackers.
- Develop new POP elements and prioritize project timelines with print providers.
- Communicate progress and timelines to stakeholders, ensuring all requests are fulfilled accurately and on time.
Requirements:
- 2+ years of experience in graphic design, marketing, or advertising.
- Associate's degree required; bachelor's degree preferred.
- Technical skills: proficiency in managing and leading SEO/SEM, display advertising, social media, email, and marketing database campaigns.
- Communication: strong written and verbal communication skills for articulating marketing plans and collaborating with various departments and external partners.
- Interpersonal skills: excellent for representing the organization in public events, media interactions, and trade shows.
- Project management: proven experience in managing multiple projects, prioritizing tasks, and meeting deadlines.
- Computer skills: proficiency in basic computer applications, with a good grasp of generating reports, viewing metrics, and sharing data.
- Additional requirements: ability to provide examples of previous campaigns and projects managed. Must be willing to travel 10%-20% of the time.
Why Rebel Convenience Stores?
We value creativity, innovation, and the drive to excel. Join a team that is committed to pushing boundaries in the convenience store industry, offering opportunities for growth and professional development.
Rebel Convenience Stores is an equal-opportunity employer and encourages applicants from all backgrounds to apply.