Performance Media Specialist

3 weeks ago


New York, New York, United States NBCUniversal Full time

About the Role

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We're seeking a talented Digital Marketing Strategist to join our team As a specialist in performance media, you'll work closely with cross-functional teams to develop and execute comprehensive digital marketing plans that drive subscriptions and revenue for our Peacock/direct-to-consumer products.

Responsibilities:

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  • Manage paid social acquisition campaigns across various platforms, including Facebook, Instagram, Snapchat, Twitter, TikTok, Pinterest, and Reddit.">
  • Serve as a central point of contact for our performance marketing agency, planning and optimizing social media campaigns towards CPA, LTV, and ROAS goals across channels.">
  • Collaborate on creative assets, collecting feedback, and stakeholder management to ensure accurate and timely asset delivery.">
  • Analyze campaign performance data regularly, providing insightful updates on pacing, volume, optimizations, and channel contribution to business objectives.">
  • Maintain optimal channel and investment mix based on MTA and MMM modeling recommendations.">

What You'll Need

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To succeed in this role, you'll need:

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  • 2+ years' experience in media buying, optimization, analysis, and reporting on paid campaigns on social platforms.">
  • In-platform buying experience at an agency or in-house team preferred.">
  • Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment.">
  • Proven track record optimizing media campaigns to deliver against CPA and volume objectives.">
  • Familiarity with testing methodologies and incrementality.">
  • Entertainment, advertising, or e-commerce industry experience a plus.">


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