Performance Media Specialist
3 weeks ago
About the Role
">We're seeking a talented Digital Marketing Strategist to join our team As a specialist in performance media, you'll work closely with cross-functional teams to develop and execute comprehensive digital marketing plans that drive subscriptions and revenue for our Peacock/direct-to-consumer products.
Responsibilities:
- ">
- Manage paid social acquisition campaigns across various platforms, including Facebook, Instagram, Snapchat, Twitter, TikTok, Pinterest, and Reddit.">
- Serve as a central point of contact for our performance marketing agency, planning and optimizing social media campaigns towards CPA, LTV, and ROAS goals across channels.">
- Collaborate on creative assets, collecting feedback, and stakeholder management to ensure accurate and timely asset delivery.">
- Analyze campaign performance data regularly, providing insightful updates on pacing, volume, optimizations, and channel contribution to business objectives.">
- Maintain optimal channel and investment mix based on MTA and MMM modeling recommendations.">
What You'll Need
">To succeed in this role, you'll need:
- ">
- 2+ years' experience in media buying, optimization, analysis, and reporting on paid campaigns on social platforms.">
- In-platform buying experience at an agency or in-house team preferred.">
- Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment.">
- Proven track record optimizing media campaigns to deliver against CPA and volume objectives.">
- Familiarity with testing methodologies and incrementality.">
- Entertainment, advertising, or e-commerce industry experience a plus.">
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