Digital Marketing Strategist
2 months ago
Hurricane, Utah, United States
The Ropes of Southern Utah
Full time
Job OverviewWe are seeking a highly skilled Digital Marketing Strategist to join our team at The Ropes of Southern Utah. As a key member of our digital marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that drives brand awareness and elevates our online presence.
Key Responsibilities- Develop a Digital Strategy: Create a multi-channel social media strategy that aligns with our business goals and objectives.
- Content Creation: Develop and implement a content calendar that showcases our brand's personality and resonates with our target audience.
- Social Media Management: Oversee the activity across our social media accounts, including Twitter, Instagram, LinkedIn, and Facebook.
- Influencer Engagement: Connect with social media influencers in our industry and identify new media opportunities that align with our business goals.
- Analytics and Reporting: Report monthly statistics for our website using Google Analytics and social media traffic and engagement.
- Experience: 2 or more years of experience as a social media strategist, marketing coordinator, or related position.
- Skills: Strong project management skills, excellent communication skills, and time management skills.
- Education: Bachelor's degree in Communications, Journalism, or related major.
- Industry Knowledge: Deep knowledge of current industry trends across LinkedIn, Facebook, Twitter, and Instagram.
The Ropes of Southern Utah is a premier attraction featuring a 60-obstacle Ropes Course, with exciting plans to expand to a total of 240 obstacles in 2025. We offer a unique blend of excitement and adventure, with plans to expand our facilities to include three unique restaurants, each offering a delightful dining experience.