Digital Marketing Strategist

2 months ago


Hurricane, Utah, United States The Ropes of Southern Utah Full time
Job Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team at The Ropes of Southern Utah. As a key member of our digital marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that drives brand awareness and elevates our online presence.

Key Responsibilities
  • Develop a Digital Strategy: Create a multi-channel social media strategy that aligns with our business goals and objectives.
  • Content Creation: Develop and implement a content calendar that showcases our brand's personality and resonates with our target audience.
  • Social Media Management: Oversee the activity across our social media accounts, including Twitter, Instagram, LinkedIn, and Facebook.
  • Influencer Engagement: Connect with social media influencers in our industry and identify new media opportunities that align with our business goals.
  • Analytics and Reporting: Report monthly statistics for our website using Google Analytics and social media traffic and engagement.
Requirements
  • Experience: 2 or more years of experience as a social media strategist, marketing coordinator, or related position.
  • Skills: Strong project management skills, excellent communication skills, and time management skills.
  • Education: Bachelor's degree in Communications, Journalism, or related major.
  • Industry Knowledge: Deep knowledge of current industry trends across LinkedIn, Facebook, Twitter, and Instagram.
About Us

The Ropes of Southern Utah is a premier attraction featuring a 60-obstacle Ropes Course, with exciting plans to expand to a total of 240 obstacles in 2025. We offer a unique blend of excitement and adventure, with plans to expand our facilities to include three unique restaurants, each offering a delightful dining experience.