Marketing Director

The University of Maine System is seeking a highly skilled and experienced Director of Marketing to join our team. As a key member of the Marketing and Communications office, you will lead a team of marketing services professionals in executing enterprise-level marketing campaigns, digital marketing campaigns, and digital media strategies.

Key Responsibilities:

• Develop and implement strategic marketing plans to achieve targeted recruitment and overarching marketing goals.
• Oversee the development, implementation, evaluation, and continuous improvement of the institution's strategic marketing plan.
• Manage day-to-day activities and duties of the marketing services team, including Digital Content Specialists, contracted and external creative professionals, and student workers.
• Ensure industry best practices and outcomes while overseeing the development, implementation, evaluation, and continuous improvement of the institution's strategic marketing plan.
• Design integrated marketing strategies with targeted audiences in mind, build creative briefs, implement marketing campaigns, and lead optimization efforts.
• Conduct ongoing marketing research and analysis and use this data in support of marketing and brand objectives.
• Oversee the production of marketing and promotional materials, in collaboration with the creative services team and/or coordination with outside vendors.

Requirements:

• Minimum Bachelor's degree from an accredited university in marketing or a related area.
• Minimum 7 years of professional marketing experience, including 3 years of supervisory experience.
• Experience in executing enterprise-level marketing campaigns, digital marketing campaigns, digital media strategies, and working with teams of creative professionals.
• Skills in Google Analytics, CRM systems, and web CMS platforms.
• Excellent writing, proof-reading, communication, time management, and project management skills.

About the University of Maine System:

The University of Maine System is a public university system in the state of Maine, consisting of seven universities and the University of Maine School of Law. We are committed to providing high-quality education and research opportunities to our students, while also contributing to the economic and cultural development of the state.