Social Media Community Engagement Specialist

3 weeks ago


Potomac, Maryland, United States Life Time Fitness Full time
Job Summary

Life Time is seeking a Social Media Community Engagement Specialist to engage with current and prospective members, team members, and our community at large from the Life Time masterbrand social media channels.

About the Role

This role will focus on providing best-in-class member service experiences on social media, ensuring timely responses to social media questions, comments, love and concerns received by Masterbrand Life Time social media channels and groups.

Key Responsibilities
  • Own the Life Time community management program and ensure the brand provides exceptional member service experiences on social media.
  • Independently manage the expeditious review of and responses to the vast majority of social media questions, comments, love and concerns received by Masterbrand Life Time social media channels and groups.
  • Manage user-generated content programs, be the primary contact with social users asking for permission to use their content, and develop processes to catalogue and socialize photos, videos and testimonial comments within the marketing and communications teams.
  • Lead the discovery of real-time opportunities with members and influencers in our community and enact action plans to engage.
  • Deeply listen via hashtag tracking and social searches, run surprise and delight programs, and develop strategies to drive priorities of brand and membership teams.
  • Be the primary owner of the social media community management platform and establish new processes as needed for the Masterbrand social pages and club-level Facebook pages.
Requirements
  • Bachelor's Degree in a related field.
  • 1-3 years of relevant experience in social media, communications or marketing.
  • Proficient familiarity and user experience with Facebook, Instagram, Twitter, YouTube, Snapchat and TikTok.
  • Establish and adjust priorities in a fast-paced work environment with a team-oriented, collaborative and resilient mindset.
Salary Information

The estimated salary for this role is $65,000 - $85,000 per year, depending on location and experience.

About Life Time

Life Time is a place for everyone, committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.



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