Community Sales and Marketing Coordinator

Job Title: Admissions Coordinator for Assisted Living

Location: Brentwood Senior Living Type: Full-time

Job Summary

We are seeking a dynamic and organized professional to oversee the admissions process and facilitate community relations and marketing for our assisted living facility. The ideal candidate will handle all aspects of admissions, from initial inquiries to finalizing admission agreements, ensuring a smooth and efficient process for prospective residents and their families, while also driving the facility's marketing and community engagement efforts.

Responsibilities

Community Relations and Marketing:

• Develop and maintain a thorough understanding of the senior living industry and the products and services offered within the facility.
• Ensure inquiry calls are promptly and effectively handled, and that meaningful tours are provided, with deposits collected as applicable.
• Research and maintain ongoing knowledge of the current market and competitors, including rates and special services. Complete a competitive analysis quarterly.
• Meet or exceed sales standards established by the Executive Director and Home Office Sales & Marketing, including follow-up calls, professional outreach, and events.
• Develop and manage monthly or quarterly sales and marketing plans.
• Manage the facility customer lead management program daily to ensure prompt and effective lead outreach and follow-up, schedule sales tasks, understand customer referral patterns, conversion rates, and utilize data to improve sales and develop sales and marketing plans.
• Ensure customer inquiry responses are handled properly, timely, and with appropriate follow-up.
• Alert appropriate building staff of projected move-ins/admissions, move-outs/discharges, and unit or room changes through effective communication (daily stand-up meetings and other appropriate forums).
• Maintain a working knowledge of federal and state regulations regarding acuity levels and licensure.
• Monitor occupancy trends and conversion ratios.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on senior living.
• Maintain and update collateral pricing information based on company standards.
• Create positive and memorable experiences for potential customers and referral sources.
• Monitor first impressions daily and alert team members of findings; ensure that empty apartments, rooms/beds are clean and admission-ready, and that the facility is clean and show-ready.
• Ensure compliance and understanding of all regulations regarding residents' rights.
• Provide in-service sales training as needed.
• Other job duties as assigned.
• Manage and direct the community's marketing budget in accordance with the sales goals of the community.
• Monitor and analyze market and competitor activity, providing recommendations for the community.
• Facilitate the entire move-in process from generating leads to conducting/coordinating tours, through qualifying and final move-in, and adjustment to life within the community after move-in.
• Represent the facility through community involvement and networking, as appropriate (i.e., boards, committees, organizations, and associations).
• Present a consistent professional and positive image throughout all promotional materials developed (brochures, newsletters, etc.), community events, and interactions.
• Identify, establish, and maintain positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents.
• Attend, coordinate, and sponsor community networking functions to continually promote the positive and professional image of our building while accurately representing our services and pricing structure.
• Display tact and friendliness when dealing with residents, associates, and visitors.

Admissions Management:

• Handle inquiries, conduct tours, and provide detailed information about the facility and its services to potential residents and their families.
• Evaluate prospective residents for eligibility, ensuring all required documentation is completed accurately and in a timely manner.
• Collaborate with healthcare professionals, case managers, and other staff to facilitate smooth admissions.
• Maintain accurate and detailed records of all admissions processes and resident information.
• Ensure all admissions activities comply with state and federal regulations, as well as company policies.
• Provide exceptional customer service, addressing concerns and questions from residents and their families promptly and professionally.
• Develop and maintain relationships with referral sources, including hospitals, clinics, and community organizations.
• Alert appropriate building staff of projected move-ins, move-outs, and room changes through effective communication (daily stand-up meetings and other appropriate forums).
• Represent the facility through community involvement and networking, including participation in boards, committees, organizations, and associations.
• Schedule and conduct tours ensuring the community is notified and ready, residences are cleaned and prepared, and tour guests are properly greeted, escorted, and have a positive and professional experience.
• Facilitate the entire move-in process from generating leads to conducting/coordinating tours, through qualifying and final move-in, and adjustment to life within the community after move-in.
• Provide in-service training as needed to ensure staff are knowledgeable about the admissions process and compliance requirements.
• Maintain and update collateral and pricing information based on company standards, ensuring a consistent professional and positive image throughout all promotional materials developed (brochures, newsletters, etc.).
• Monitor first impressions daily and alert team members of findings; ensure that empty apartments and rooms are clean and admission-ready, and that the facility is clean and show-ready.
• Manage the facility customer lead management program daily to ensure prompt and effective lead outreach and follow-up, schedule sales tasks, understand customer referral patterns, conversion rates, and utilize data to improve sales and develop sales and marketing plans.
• Manage and direct the community's marketing budget in accordance with the sales goals of the community.
• Monitor and analyze market and competitor activity, providing recommendations for the community.
• Maintain good attendance.

Qualifications

• Education: Bachelor's degree in healthcare administration, social work, marketing, or a related field preferred.
• Experience: Minimum of 2 years of experience in marketing, sales, admissions, or a related role within healthcare or assisted living settings.
• Skills: Strong organizational, communication, and interpersonal skills. Proficiency in Microsoft Office and experience with healthcare management software.
• Knowledge: Familiarity with assisted living regulations and best practices is highly desirable.
• Other: Must be detail-oriented, able to handle multiple tasks simultaneously, and have a compassionate approach to working with elderly individuals.
• Attendance: Good attendance is required.