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Export Marketing Manager

1 week ago

Fort Lauderdale, Florida, United States IBT Online Full time

About IBT Online

At IBT Online, we are dedicated to providing top-notch online global programs that empower America's exporters to succeed in international markets.

We are seeking a skilled Digital Marketing Manager to join our team and help drive business growth through effective campaign execution.

This role involves developing and implementing multi-channel campaigns within HubSpot to nurture leads and drive conversions for our clients in the exporting industry.

Key Responsibilities:

  • Campaign Strategy & Execution:
  • Design and execute targeted campaigns using HubSpot's marketing tools (email, social media, PPC, content).
  • Optimize landing pages, forms, and workflows to maximize lead capture and conversion.

LinkedIn Expertise:

  • Design and execute targeted LinkedIn campaigns to engage decision-makers in the exporting sector.
  • Utilize LinkedIn Sales Navigator to identify, engage, and nurture high-value prospects.
  • Monitor and optimize LinkedIn ad campaigns and organic content strategies.

Marketing Automation & HubSpot Management:

  • Leverage HubSpot's automation features to segment audiences, create targeted workflows, and execute lead nurturing programs.
  • Ensure data quality and personalization across the HubSpot database.

Agency-Driven Best Practices:

  • Apply proven agency strategies to innovate and scale campaigns effectively.
  • Bring insights from diverse client experiences to refine marketing approaches.

Data Analysis & Optimization:

  • Use HubSpot analytics and LinkedIn insights to monitor campaign performance, conduct A/B testing, and refine strategies.
  • Generate performance reports aligned with key performance indicators (KPIs) and smarketing objectives.

Ai-Enabled Marketing:

  • Utilize AI-powered tools such as Microsoft 365 with Co-Pilot and ChatGPT Teams to enhance content creation, automation, and collaboration within B2B marketing campaigns.

Collaboration & Alignment:

  • Work closely with internal sales, marketing, and content teams to ensure messaging consistency and campaign integration.
  • Align strategies with the needs of America's exporters and global marketing trends.

Requirements:

Qualifications:

  • 3–5+ years in digital marketing with a proven record in an agency environment.
  • Demonstrable experience managing and optimizing campaigns using HubSpot, LinkedIn, and LinkedIn Sales Navigator.

Knowledge:

  • Deep understanding of the exporting landscape, international sales, brand development, and business growth marketing strategies.
  • Experience working with clients in the export sector or similar B2B environments is highly preferred.

Skills:

  • Expertise in HubSpot's marketing tools (CRM, automation, CMS, reporting dashboards) along with hands-on experience with LinkedIn's marketing platforms.
  • Proficiency in leveraging AI-powered marketing tools, specifically Microsoft 365 with Co-Pilot and ChatGPT Teams, to enhance digital marketing efforts.

Fits:

  • Must align with IBT Online's mission to deliver sustainable, climate-positive online global programs.
  • Proactive and innovative, with the ability to adapt agency-tested strategies and cutting-edge AI tools to drive growth in the exporting sector.

We Offer:

  • Competitive salary ($60,000+), benefits and performance-based incentives.
  • Opportunities for professional development and career advancement.
  • Flexible working arrangements, including remote work options.
  • A collaborative and supportive work environment.