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Event Marketing Specialist
1 week ago
This position is responsible for managing all aspects of hosted events, non-hosted conferences, and trade shows based on best practices to support T2's strategic goals and sales and marketing objectives.
The Marketing Events Manager will lead and influence others, contribute as a team player, manage outside partner relationships, and manage all aspects of company attendance at tradeshows and conferences of varying size and scale.
Main Responsibilities:
- Develop event strategies and implement best practices to manage the planning, execution, and logistics of approximately 40 events annually that achieve business objectives.
- Collaborate with sales, product management, core leaders, and other stakeholders to create the annual event calendars and own all activities required to flawlessly execute and successfully deliver ROI.
- Create event promotion plans and collaborate with marketing and lead generation to integrate social media, direct marketing, advertising, PR, and lead generation campaigns in support of all events.
Key Qualifications:
- Bachelor's degree from a four-year college or university and at least four years of progressive experience in a B2B environment.
- Ability to travel domestically and internationally (Canada) up to 20% of the time.