Digital Media Strategist

**Job Title:** Senior Paid Media Manager

**Location:** Kaysville, UT

We are seeking a highly analytical and experienced Senior Paid Media Manager to join our team at Picklr Franchise - Utah. As a key member of our growth marketing team, you will be responsible for developing and executing paid digital advertising strategies across multiple platforms to support the growth of our franchise system.

Responsibilities:

• Manage complex and changing paid ad launch schedules, club and corporate budgets, and campaign assets, for 75+ club locations across the US & Canada.
• Develop the strategic direction of paid media advertising accounts on multiple platforms, including but not limited to Google, Meta & LinkedIn.
• Direct the building and optimizing of the entire advertising funnel, including targeting, ad creative, and landing/product page optimization.
• Budget management - each club will have varying budgets that will need to be planned for a month in advance and coordinated with our finance team.
• Analyze ad campaign performance, diagnose performance issues, and make necessary adjustments to achieve each brand's goals.
• Develop sales funnel tracking solutions across sales channels and work with tech stack partners to garner relevant purchase journey data.
• Track and report on KPI's both internally and to the franchisees, monthly.
• Build out processes and consistently conduct A/B testing to improve outcomes.
• Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Research keywords, audience demographics, and competitors.
• Provide creative ad copy and display ad templates to the creative team for ideation.
• Keep pace with paid media advertising and digital marketing industry trends and developments, including new platform opportunities, ad style types, and funnel strategies.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent work experience.
• 4+ years of experience as a paid media manager, performance marketing manager, digital marketing manager, PPC specialist, or growth marketing manager.
• Experience running paid advertising campaigns for franchise systems.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Experience in creating processes for managing complex budgets and dynamic campaign schedules.

We offer a competitive salary of $110,000 - $130,000 per year, depending on experience.