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Marketing Director

3 weeks ago

Killeen, Texas, United States Central Texas College Full time

We are seeking a seasoned Marketing Director to join our team at Central Texas College. As a key member of our senior leadership team, you will play a critical role in shaping the college's marketing strategy and driving enrollment growth.

About the Role:

The Director of Enrollment and Marketing will be responsible for developing and executing comprehensive marketing plans to attract new students and promote the college's programs. You will work closely with faculty, staff, and other stakeholders to create engaging content, design effective marketing materials, and analyze campaign results.

Responsibilities:
  • Develop and implement marketing strategies to increase enrollment and improve student outcomes.
  • Create and manage budgets for marketing initiatives, ensuring efficient use of resources.
  • Lead cross-functional teams to design and execute marketing campaigns, events, and promotions.
  • Collaborate with the admissions team to develop targeted recruitment strategies.

Requirements:

  • Bachelor's Degree in Marketing, Communications, or related field required; Master's Degree preferred.
  • A minimum of five years' experience in marketing, communications, or public relations, with a proven track record of success.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication, presentation, and leadership skills.