Senior Content Manager

4 days ago


Houston, Texas, United States Cotton Holdings Full time

**Company Overview:**

Cotton Holdings is a leading company in the industry, dedicated to delivering exceptional quality and customer satisfaction. We are a team of passionate professionals who share a common goal of driving success through innovation and creativity.

Job Summary:

We are seeking a highly skilled Senior Content Specialist to join our marketing team. The ideal candidate will have a strong background in content creation, copywriting, or related fields, with a track record of leading successful content strategies and impactful marketing campaigns.

Key Responsibilities:

  • Develop content strategies aligned with business goals, designing initiatives that engage audiences and amplify our brand and its subsidiaries.
  • Produce high-quality, compelling content for a range of mediums, including landing pages, blogs, emails, social media, scripts, marketing collateral, and display ads.
  • Stay at the forefront of B2B content marketing trends, infusing innovative ideas into campaigns to drive engagement and brand awareness.
  • Partner with Subject Matter Experts to create thought-provoking materials like white papers, blog posts, and infographics that position us as a market leader.
  • Implement SEO best practices to optimize website content for enhanced search engine visibility and increased web traffic.
  • Oversee multiple content projects simultaneously, ensuring high-quality, on-time delivery, often within tight deadlines.
  • Work cross-functionally with the Marketing and Business Development teams, as well as external agencies, to produce and execute comprehensive content marketing campaigns.
  • Serve as a content resource, providing guidance to junior team members, offering feedback, and ensuring content aligns with brand voice and marketing objectives.
  • Tailor content for diverse audience segments, while maintaining our brand integrity and guidelines.
  • Track and analyze content performance metrics, refining strategies to maximize engagement and campaign effectiveness.


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