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Head of Player Engagement
2 months ago
ABOUT ACCEL ENTERTAINMENT
Accel Entertainment collaborates with local business proprietors to enhance their operational success. We supply regulated electronic gaming devices and amusement options in tailored, welcoming environments, backed by exceptional service, marketing strategies, and dedicated relationship management to continually improve business outcomes. As the largest distributed gaming operator, we are deeply committed to the success of our local business partners, providing video gaming terminals, redemption machines, and various amusement devices to establishments nationwide.
POSITION SUMMARY
The Director of Customer Loyalty Programs will shape the strategy and oversee the execution of loyalty initiatives designed to provide exceptional experiences for our members. This pivotal role involves managing the creation and implementation of all facets of the customer loyalty marketing program. You will be tasked with developing, executing, and refining comprehensive loyalty strategies aimed at boosting customer retention and driving revenue growth.
KEY RESPONSIBILITIES
- Enhance customer loyalty through the development and execution of our rewards program.
- Formulate strategy and oversee the execution of membership loyalty initiatives that deliver top-tier experiences for players.
- Manage the design, implementation, and ongoing enhancement of loyalty initiatives, including rewards programs, promotional activities, and tailored offers.
- Create a holistic marketing strategy and framework for the loyalty program, emphasizing retention, engagement, and personalization.
- Design and implement effective retention strategies to sustain player activity and engagement.
- Establish success metrics for the program, including ROI, new member acquisition, engagement, retention, and customer lifetime value.
- Leverage data analytics to assess program performance, identify trends, and make informed decisions to improve player engagement and satisfaction.
- Educate and influence leadership on the significance of the loyalty program and the opportunities arising from consumer purchasing behaviors.
- Collaborate with field teams to develop and continuously update training materials that support loyalty objectives.
- Foster player loyalty across multiple states while understanding the regulatory landscape in each jurisdiction.
QUALIFICATIONS
- 10+ years of experience in customer loyalty and marketing, with a focus on developing and managing loyalty programs.
- Extensive knowledge and experience in customer loyalty and marketing, coupled with a passion for crafting and executing strategies that enhance customer retention and engagement.
- Experience in managing loyalty program budgets and familiarity with marketing automation tools and software is essential.
- Awareness of market trends across various regions.
- Strong analytical and problem-solving skills to develop processes that improve customer satisfaction.
- Understanding of the gaming industry and its regulations is advantageous.
The above description outlines the general content and requirements for this position. It is not intended to be an exhaustive statement of duties, responsibilities, or physical requirements. Management retains the right to assign or reassign duties and responsibilities as necessary.
