Product Marketing Director
4 weeks ago
Job Title: Director, Product Marketing – Transportation Management Systems
Location: US - Remote
Overview:
Blue Yonder is seeking a dynamic product marketing director to accelerate its leadership in supply chain transformation. The ideal candidate will have a passion for supply chain management and transportation management systems (TMS) to build awareness and understanding of Blue Yonder's industry-leading TMS solution.
Scope:
In this role, you will work closely with peers in marketing, product management, and enablement teams to create positioning, content, and creative go-to-market strategies that ensure both sellers and buyers understand how Blue Yonder helps supply chain leaders fulfill their potential.
Key Responsibilities:
- Work with product leaders to translate new product capabilities into outcome-oriented messaging and content used in sales, awareness, and demand generation.
- Partner with industry leaders to identify opportunities to showcase how our TMS solution empowers decision-making in retail and manufacturing as well as with logistic service providers.
- Collaborate with stakeholders across sales, product, and marketing to drive new product introduction efforts and create interest in TMS and end-to-end supply chain solutions.
- Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales, and partners.
- Build persona-centric narratives and visual demonstrations that showcase the value and differentiation of Blue Yonder's TMS technology as a part of a cloud-native platform.
- Serve as an evangelist and subject matter expert on TMS, supporting sales and partner enablement as well as key corporate and industry events.
Requirements:
- Bachelor's Degree, preferably in marketing or a hi-tech field, MBA/master's preferred
- 10+ years of marketing experience
- 3+ years working with transportation management system (TMS) solutions is required.
- 2+ years of experience working on SaaS software
- Experience with retail and manufacturing industries is highly preferred.
- Excellent written and verbal communication skills with the ability to articulate complex technical concepts to business audiences in simple, compelling English
Benefits:
- Comprehensive Medical, Dental, and Vision
- 401K with Matching
- Flexible Time Off
- Corporate Fitness Program
- Wellbeing Days
- A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance, and much more
Equal Opportunity Employer:
Blue Yonder is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive environment where everyone can share their unique voices and talents in a safe space.
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