Trade Marketing Manager

5 days ago


Dallas, Texas, United States INCPG Full time
Job Title: Trade Marketing Manager

The Trade Marketing Manager will play a pivotal role in driving business growth and success by developing and executing strategic trade marketing plans. This role requires a strong understanding of consumer marketing strategies and the ability to translate them into actionable sales plans.

Key Responsibilities:
  • Develop and Execute Trade Marketing Plans: Implement strategic trade marketing programs, ensuring consistency in pricing, promotion, and distribution across channels.
  • Analyze Competitive Environment: Conduct ongoing assessments of the competitive landscape, identifying risks and opportunities, and developing action plans to maintain a competitive edge.
  • Monitor Trade Spending: Utilize relevant systems to track and manage trade spending, ensuring expenditures align with budgetary limits for both promotional and operational costs (e.g., unsaleables, deductions, rebills).
  • Evaluate Trade Program Effectiveness: Analyze customer and market data (consumption, shipment, panel data) to assess the success of trade promotions and provide actionable insights for improvement.
  • Cross-Functional Collaboration: Work closely with internal teams (sales, marketing, finance, etc.) to support new product development, demand forecasting, and category management initiatives.
  • Business Development Support: Participate in customer meetings and provide ad-hoc analysis for the executive team, contributing to business growth and strategy development.
Qualifications:
  • Education & Experience: Bachelor's degree in Business, Marketing, or a related field. 5+ years of experience in trade marketing or sales, ideally in the CPG industry (food sector preferred).
  • Technical Skills: Advanced Excel proficiency, proficiency in PowerPoint & Word, strong analytical and financial skills, and familiarity with trade marketing tools and systems.
  • Leadership Skills: Proven ability to lead cross-functional teams and interact with stakeholders at all levels.


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