Digital Tag Management Specialist
1 month ago
Cella is seeking a skilled Digital Tag Management Specialist to join its team in Chicago, IL. As a key member of the digital media operations team, you will play a crucial role in ensuring the success of owned and paid media campaigns by executing, implementing, and providing consultation on tagging strategies for search, social, mobile, display, and video campaigns.
About the Role:
- You will partner with Paid Media stakeholders to provide consultation and thought leadership on tagging strategies to support campaign performance, targeting, and monitoring across various platforms.
- Manage digital media tags within Tag Management platforms to ensure seamless execution and optimization of digital marketing campaigns.
- Maintain governance and adherence to best practices for tagging and media/ad operations procedures.
- Collaborate with business partners and technology teams to transform tagged data into valuable, analytically accessible datasets.
- Review and validate project documentation to ensure high-quality tagging and data deliverables.
Requirements:
- A minimum of 6 years of experience in digital tag management or a similar role.
- A minimum of 3+ years of experience in digital marketing/advertising.
- A minimum of 3+ years of experience in digital ad operations, media and site tagging, marketing analytics, and digital campaign performance measurement.
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