Data Insights Analyst
3 days ago
We are seeking a highly skilled Data Insights Analyst to join our team at Tootsies. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive customer profile and analytics model that aligns with our overall marketing objectives and business goals.
Key Responsibilities:
- Develop and execute a comprehensive customer profile and analytics model that aligns with overall marketing objectives and business goals.
- Update all systems to reflect customer profile accuracy, remove duplication, and correct errors or omissions as necessary.
- Work closely with our marketing team and internal store leadership to ensure the availability, quality, and accessibility of data required for customer outreach, email reporting, and analytics.
- Extract actionable insights from complex email data sets.
- Collaborate with the marketing and store leadership to develop sophisticated, targeted email lists based on customer behavior, customer segments, demographics, and preferences.
- Implement advanced segmentation strategies across email and direct clienteling in support of stylist outreach.
- Provide leadership and other key stakeholders with reporting and insights.
- Proactively identify trends and business opportunities by bringing insight through detailed reporting and analysis, which will allow for informed strategy and business development.
- Build customer views to understand the impact of outreach on customers across all stages of the buying lifecycle, including New User Acquisition, Engagement/Retention, and Reactivation.
- Build and maintain strong working relationships across departments or teams based on trust and mutual respect.
- Communicate technical material with clear data visualization and compelling narrative to a range of audiences to provide insight into the factors impacting business performance.
Requirements:
- Bachelor's degree in business, finance, accounting, statistics, or related field, and 1 year's experience in data analytics or related field.
- Proficient at navigating cross-functional efforts and influencing across multiple departments and levels.
- A balance of analytical skills as well as strong organization and communication skills is key.
- Knowledge of email marketing, database marketing, data integration, and CRM.
- Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele.
- Strong working knowledge of Excel and SQL's - ability to manipulate large quantities of data to achieve actionable results is a must.
- Strong problem-solving, analytical, and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes.
- Strong organizational skills with a demonstrated ability to manage multiple priorities and lead complex projects with a high degree of ambiguity.
- Ability to work onsite full-time.
About Us:
Tootsies is an Equal Opportunity Employer. We are committed to providing a diverse and inclusive workplace where everyone can thrive. Our mission is to deliver exceptional customer experiences and drive business growth through innovative data-driven strategies.
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