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Digital Product Strategist for Ads Creative Ecosystem

2 weeks ago


New York, New York, United States TikTok Full time
About Us
TikTok is the leading short-form mobile video platform, inspiring creativity and bringing joy to our global community. Our mission is to empower creators, advertisers, and users alike.

Our Team
The TikTok Creator & Ecosystem team develops innovative tech solutions for ads creative production, creator marketing, interpretation, and optimization. We're dedicated to driving technical excellence and powering products that deliver engaging creative experiences.

Job Description
We're seeking an experienced Digital Product Strategist to join our team. As a key member, you'll develop and execute product strategy for TikTok Creator & Ecosystem, identifying key market opportunities, setting product roadmaps, and delivering against ambitious revenue targets.

Responsibilities:
  • Develop in-depth understanding of demand (advertiser) and supply (creator), identifying and executing product improvements to drive adoption and retention from both sides.
  • Drive execution through working directly with engineering, design, QA, data science, operations, marketing, sales, and other cross-functional teams.
  • Educate and influence internal leadership and external stakeholders on TikTok's ads creative and creator ecosystem strategy.

Requirements
To succeed in this role, you'll need:
  • Minimum 3+ years of product management experience, preferably building products/tools related to advertising.
  • Bachelor's degree in Computer Science, Engineering, Business, or a related field.
  • Deep understanding of the advertising landscape and the needs of advertisers, including experience with creative development, media buying, and ad optimization.
  • Excellent analytical skills, with the ability to use data to inform product decisions and drive continuous improvement.
  • Strong cross-functional collaboration skills, with the ability to work effectively with engineering, design, data science, and business development teams.

About Working at TikTok
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. We strive to celebrate our diverse voices and create an environment that reflects the many communities we reach.