Sales and Marketing Professional

2 weeks ago

Fresno, California, United States Sinclair Broadcast Group Full time
Job Title: Sales and Marketing Consultant

We are seeking a highly skilled Sales and Marketing Consultant to join our team. As a key member of our sales team, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and nurturing strong relationships with existing clients.

Key Responsibilities:
  • Deliver weekly revenue forecasts within plus or minus 2% accuracy using in-house sales tools and data-rich systems.
  • Maintain and continuously grow a book of business or list of accounts and nurture a pipeline of potential business.
  • Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.
  • Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.
  • Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.
Preferred Knowledge, Skills, and Experience:
  • Familiarity with cross-platform marketing solutions and sales methodologies.
  • Knowledge of CRM platforms and sales management software.
  • Ability to adapt quickly in an unpredictable and rapidly changing environment.
  • Excellent communication, presentation, problem-solving, critical thinking, and time management/prioritization skills.
  • High-level proficiency with MS Office applications.
  • Reliable transportation, valid driver's license, and satisfactory driving record.
Value Statements and Expectations:
  • Honor and respect the dignity of every person.
  • Encounter others with respect and compassion.
  • Act with humility and be a person of integrity.
  • Reach out to others in a spirit of collaboration.
  • Communicate openly and frequently.
  • Put the health of the organization and our people at the forefront of every decision.
  • Be customer-focused.
  • Embrace lifelong learning.
  • Work with purpose and consistently show up engaged.

Sinclair Broadcast Group is an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by law.

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