Associate Brand Manager
4 weeks ago
BlueTriton Brands is seeking a highly skilled Associate Brand Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing annual marketing plans that drive business growth and brand awareness.
Key Responsibilities
- Support the development and execution of annual marketing plans, including packaging, new product development, and launch, renovation, pricing, promotion, market research, advertising, and media.
- Lead the execution of tactical plans supporting brand objectives, including social and digital communication, public relations, and events.
- Collaborate with cross-functional teams to develop and execute key business initiatives, including new items, renovations, and demand initiatives.
- Participate in Integrated Commercial Planning process, supporting key brand initiative implementation within retail channels.
- Support monthly brand reviews, analyzing and diagnosing market share/shipment performance to be presented to leadership and stakeholders.
Qualifications
- MBA or equivalent experience in marketing for packaged goods.
- Minimum 3 years' experience in marketing, with a focus on innovation and renovation projects.
- Cross-functional experience, including sales, research, and development.
- Strong interpersonal and leadership skills, with the ability to effectively interface at all levels.
- Excellent written and verbal communication skills.
- Strong strategic and analytical skills, with the ability to take initiative and develop creative solutions.
BlueTriton Brands is a leading provider of spring and purified water products, with a portfolio of brands that includes Poland Spring, Deer Park, Ozarka, and more. We are committed to sustainability and protecting our water resources for long-term use. Our team is dedicated to creating a welcoming and diverse environment, and we are proud to be an Equal Opportunity and Affirmative Action employer.
We are looking for a talented and motivated Associate Brand Manager to join our team. If you have a passion for marketing and a drive to succeed, we encourage you to apply for this exciting opportunity.
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