Marketing Technology Strategist

6 days ago

San Francisco, California, United States Envoy Full time

About Envoy

Envoy's workplace platform has redefined the way companies welcome visitors, improve the onsite experience, book desks and meeting rooms, manage deliveries, and access accurate and unified workplace data in 16,000 locations worldwide.

We provide a simple way to manage complex safety, security, and compliance needs across all your workplace locations—wherever you need to bring people together.

Rely on smart, automated solutions to common workplace problems, like freeing up unused space and eliminating repetitive tasks. This allows you to make efficient use of your space and resources, freeing up your team's time to focus on what matters.

With our intuitive technology that employees actually enjoy using, you can create a great workplace experience that fosters community and togetherness by making it easy for teams to coordinate working onsite.

Unlike companies that offer disconnected workplace solutions and disparate data sources, our platform provides accurate, comprehensive, and unified workplace data so you can make informed business decisions. Our integrated solutions pull data from multiple sources to ensure you always have the most accurate data available.

Role Overview

You'll have a direct impact on the growth of our business by enabling operational rigor within the Marketing team. You'll create scalable processes to deliver an air-tight lead and account funnel; set up technology systems according to best practices and align them with Sales; and ensure every marketing touchpoint is attributable.

You will work with our Analytics team to conduct data analyses and forecasts that inform strategic decisions by stakeholders from across the company.

This is a hybrid position requiring 3 days a week (Tuesday - Thursday) in our San Francisco HQ.

Your Responsibilities

  • You will own our marketing technology stack and maintain and optimize existing systems used to generate, distribute, and report on both demand gen and ABX funnels.
  • Owning overall operational strategy for lead/account scoring, attribution, tracking, and reporting of marketing performance.
  • Establishing and maintaining scalable processes to ensure best practices in campaign and lead management for inbound and outbound marketing.
  • Proactively owning process improvement while driving change and efficiencies that scale across marketing programs, systems, technologies, and reporting.
  • Creating and maintaining demand gen and ABX reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation by segment, campaign, and channel.
  • Supporting campaign operations execution including campaign creation architecture, lead management and routing, list creation, and segmentation.
  • Managing the hygiene and quality of marketing data.
  • Analyzing marketing and sales data to develop insights and make recommendations on areas for improvement.
  • Evaluating new technologies to improve and optimize marketing team performance.
  • Working with Sales, Finance, and Business Operations to ensure an accurate view of marketing performance and business contribution.
  • Establishing documentation, templates, and training to enable marketing team members to create basic campaigns, reports, and dashboards.

Requirements

  • Minimum 5 years experience in B2B marketing (minimum 3 years in marketing ops), within the SaaS industry.
  • Advanced proficiency with Marketo and Marketo Measure; Marketo Certification preferred.
  • Advanced proficiency with Salesforce.
  • Familiarity with the following tools: Marketo Measure, 6sense/Demandbase, LeanData, Chilipiper/meeting scheduling, Drift/Qualified, Looker, Google Analytics/Google Tag Manager, Jira.
  • Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies.
  • Data-driven with strong quantitative and analytical skills and thinking in terms of LTV, ROI, and impact on the bottom line of the business.
  • Experience with working with vendors and contractors.
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects.

What We Offer

  • A high degree of trust in your ideas and execution.
  • An opportunity to partner and collaborate with other talented people.
  • An inclusive community where you feel welcomed and cared for as a person.
  • The ability to make an immediate impact, helping customers create a great workplace experience.
  • Support for your personal and professional growth.

Salary Information

The expected cash compensation for this role in the San Francisco Bay Area is $133,450- $152K (Annually). Final offers may vary within the range provided based on experience, expertise, and other factors.

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