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Social Media Marketing Manager

1 week ago

Green Bay, Wisconsin, United States Carnivore Meat Company Full time

Carnivore Meat Company is seeking a highly skilled Digital Content Creator to join our team. As a key member of our marketing department, you will be responsible for creating engaging social content that showcases our range of pet food products for dogs and cats.

About the Role
  • Develop and implement a comprehensive content strategy that aligns with our brand goals and objectives.
  • Create high-quality content that resonates with our target audience and drives engagement.
  • Collaborate with our marketing team to ensure seamless execution of content campaigns.
  • Analyze and report on the performance of content initiatives to inform future strategies.

Responsibilities:

  • Content Creation & Strategy
    • Create authentic content showing how raw feeding fits into diverse pet parent lifestyles.
    • Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics.
    • Bring brand topics to life in a socially engaging way.
    • Highlight real reviews and transformations from our pet parent community.
  • Community Building & Reputation Management
    • Build and nurture an inclusive community of pet parents exploring raw feeding.
    • Connect with those discovering our different formats and proteins.
    • Work with brand affiliates and influencers who authentically use our products.
    • Monitor and manage online brand reputation across platforms.
    • Support PR initiatives and media opportunities.
    • Provide timely, professional responses to customer feedback.
  • Analytics & Optimization
    • Track and report what content resonates with our community.
    • Monitor and optimize trend participation.
    • Measure campaign impact on brand and product awareness.
    • Help our partnerships and e-commerce presence grow.
    • Monitor brand sentiment and reputation metrics.
  • Brand Support
    • Support brand initiatives and new product launches.
    • Help maintain brand consistency across organic channels.
    • Contribute to brand strategy discussions.
    • Support special projects as needed.