Senior Business Insights Manager

3 weeks ago


San Francisco, California, United States Truckstop Full time
Key Responsibilities
  • Provide regular updates, identify trends, analyze results, and make actionable recommendations to Customer Marketing KPIs
  • Work closely with the Product Marketing team to define key success indicators and develop a process for measuring and reporting
  • Create efficient processes for data collection, organization, and storage to produce requested data insights and reporting
  • Analyze customer marketing campaign results from various channels and provide detailed insights on campaign usage, retention, and revenue generating impact
  • Evaluate and analyze customer marketing campaigns to measure direct and indirect impacts, providing actionable insights to optimize strategies and understand campaign effectiveness
  • Execute A/B tests of key marketing initiatives and campaigns to drive continuous improvement
  • Drive enhancements in marketing effectiveness, resource efficiency, and reporting capabilities via integrated data flows, templates, and automated processes

This role also involves working closely with the Product Marketing team to analyze revenue impacts of new feature releases. Prior experience with Salesforce, Pardot, Marketing Cloud, Marketo, or HubSpot is a plus.



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