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Content Strategist

2 months ago

Reynoldsburg, Ohio, United States RTA US Full time
Job Overview

RTA US is seeking a talented Content Strategist to enhance our brand's voice and engagement across various social media platforms.

Employment Type: Contract/ Hybrid

Location: Remote

Compensation: $37-$42/hr, based on experience

Key Responsibilities:

  • Crafts and refines engaging and persuasive content that resonates with our audience, including:
  • Develops captions for daily posts — a minimum of 14 stories weekly — across multiple social media channels (Facebook, Instagram, TikTok, X, Threads, YouTube, Pinterest)
  • Shapes copy for Facebook & Instagram Stories
  • Assists in managing content for Threads
  • Creates script content for live events
  • Engages with fans and social media influencers in real-time
  • Maintains and evolves brand voice while defining tone for customer support teams
  • Adapts marketing messages to fit the social media environment and customer voice
  • Researches trending topics for relevant content inspiration and applies insights to innovate brand presence across social platforms
  • Explores and tests products across categories to enhance storytelling and customer education within social media
  • Collaborates with Brand Strategy, Organic Social, designers, and analytics teams to bring social-related content to fruition.
  • Utilizes brand positioning and content strategy to narrate compelling and trend-relevant stories.
  • Works closely to ensure all communications align with seasonal and overall strategies for consistent brand representation. Meets ongoing deadlines.
  • Delivers concepts and completed projects to Organic Social team and Brand Strategy leadership
  • No travel required

Qualifications:

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field
  • 3–5 years of professional writing experience with a portfolio showcasing concise communication and impactful storytelling
  • In-depth knowledge of social media best practices is essential
  • Highly organized, detail-oriented, and capable of meeting multiple fast-paced deadlines.
  • Ability to manage multiple tasks and prioritize key business objectives in a dynamic environment
  • Strong team player with a positive, proactive attitude and excellent interpersonal skills; adept at briefing senior leaders and building relationships with cross-functional teams
  • Creative and innovative thinker with the ability to pivot strategies as needed to achieve desired outcomes
  • Results-driven, with a commitment to taking ownership of responsibilities and adhering to deadlines
  • Proficient in MAC, Word, Keynote/PowerPoint, and Excel

Preferred Qualifications:

  • Experience in retail, fashion, beauty, and/or journalism is advantageous

Benefits:

RTA US offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k) retirement savings plan, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with select vendors.