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Senior Vice President of Strategic Partnerships
2 months ago
Are you ready to transform a significant sector? At Unibail-Rodamco Germany GmbH, you will have the chance to shape the future of real estate by creating innovative and engaging environments that redefine social interactions. Become part of a dynamic team that fosters enthusiasm about working at URW. Collaborate with leaders who are dedicated to addressing evolving consumer behaviors through groundbreaking experiences. Our bold vision promotes a culture that welcomes evolution and change. We encourage individuals to apply even if they do not meet every requirement listed. If you are passionate about URW and eager to learn and grow, we look forward to your application.
Current Opportunity:
Vice President – Business Development & Innovation
What We Provide
URW's Media and Experiential Sales Division, known as 'Westfield Rise', is redefining how brands engage with consumers through digital out-of-home (DOOH) media, experiential events, and long-term integrated partnerships at URW's iconic venues. Join a national team focused on attracting tenants and brands through creative solutions that leverage URW's extensive assets, investments, and resources to achieve unique and immediate outcomes.
Westfield Rise's comprehensive offerings include:
- Advanced design and technology-driven digital signage – The Westfield Network.
- Large-scale DOOH formats.
- In-center static displays.
- Prominent exterior signage and billboards.
- Experiential activations and pop-up events.
- Sponsorship and long-term partnership prospects.
- Strong collaboration with leasing, tenants, center marketing, real estate development, and event production teams.
Are you a visionary who enjoys brainstorming future possibilities? Does the thought of disrupting the retail media and experiential landscape by creating new, innovative opportunities excite you? Are you a change-maker capable of developing and driving creative solutions to achieve the seemingly impossible? If you thrive in a high-energy, fast-paced environment, we have a position for you.
We are in search of a Vice President of Business Development and Innovation to join URW's Westfield Rise. Reporting to the Senior Vice President of Business Development, this role will be instrumental in formulating and executing an innovative go-to-market strategy, developing compelling vertical sales narratives, strategies, and products to support the sales team in acquiring new partnerships, monetizing existing relationships, and generating new revenue streams.
Key Responsibilities
- Vertical Sales Strategies – Design and implement industry-specific strategies (e.g., Luxury, Automotive) and go-to-market narratives that demonstrate how advertisers in each sector can collaborate with Westfield Rise to enhance brand impact and engagement. Strategies will utilize the full range of URW / Westfield Rise assets, including DOOH, experiential events, pop-ups, sponsorships, and more.
- Sponsorship Opportunities – Create thoughtful sponsorship initiatives for verticals to integrate into Westfield locations. Collaborate with design and development teams to anticipate project needs for Westfield Rise vertical opportunities, enhancing the consumer journey.
- Insights & Data – Incorporate rich data and insights to bolster vertical narratives.
- Collaboration with Sales Team – Work closely with the sales team to understand needs, opportunities, and market feedback to refine vertical narratives. Partner with the sales team to launch new vertical initiatives.
- Project Development Roadmap – Develop and oversee a roadmap for vertical narrative rollout and product development requests to ensure timely achievement of key milestones.
- Innovation – Continuously seek new capabilities and innovations to maximize market opportunities for Westfield Rise. Collaborate with the SVP, Tech Team, and Operations to transition from ideation to pilot and execution phases for new capabilities.
- Support for Vertical RFPs – Assist the sales team with strategic RFP opportunities to optimize revenue growth and sales rates.
- Leadership and Management – Inspire, collaborate, lead, and manage a Director of Business Development and Innovation as a strategic partner.
- Competitive Intelligence – Conduct thorough market and industry analysis to understand trends and insights, with a focus on media, experiential, sponsorship innovation, and other properties.
Qualifications
- Visionary Leader – Capable of uniting others around a common vision. You celebrate achievements and encourage diverse, bold thinking. Your storytelling abilities are exceptional, enabling effective communication across various groups.
- Disruptor – You thrive on challenging the status quo and are driven to make innovative ideas a reality. Your foresight into future trends allows you to create and implement groundbreaking strategies that keep the business at the forefront of the industry.
- Customer-Centric – You possess a deep understanding of client and consumer needs, aligning opportunities to create indispensable solutions.
- Problem Solver – Proven track record of addressing complex challenges through a blend of wisdom, institutional knowledge, and analytical skills. You ask insightful questions to uncover root issues and adapt flexibly to changing dynamics.
- Minimum of fifteen years of experience in Marketing, Media, and Partnerships.
- Extensive experience in developing go-to-market strategies and narratives that support sales and marketing teams.
- Demonstrated success in driving innovation through business development, product innovation, and new partnerships to enhance revenue.
- Proven ability to thrive in rapidly changing environments.
- Recognized for making informed decisions that advance business objectives.
- Able to leverage key industry relationships to identify new product and revenue opportunities.
- Experience collaborating with cross-functional teams to develop new product solutions.
- Exceptional PowerPoint skills.
- Outstanding written and verbal communication abilities.
- Strong analytical skills with a data-driven approach.
- Bachelor's degree required.
Compensation
Exempt
$200,000 – $250,000 + Discretionary Annual Bonus
Our Values
Unibail-Rodamco Germany GmbH is built on an entrepreneurial foundation of talented and ambitious individuals who embrace change, pursue innovation, and are willing to explore new territories. Our teams are collaborative, thriving on collective efforts to seize opportunities and tackle challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW's flagship destinations are woven into the community fabric, and we empower employees to make a meaningful impact through volunteering, diversity and inclusion initiatives, and leading environmental, social, and governance efforts. URW is a pioneer in experiential entertainment, making bold strides to create inspiring consumer experiences both in-person and digitally. We challenge conventional beliefs, surprising and delighting customers by redefining social interactions and crafting memorable moments.
Our company mission – to Reinvent Being Together – focuses on reimagining how individuals and communities connect, socialize, and enjoy dynamic experiences in entirely new ways. We excel when we come together safely and joyfully.
Unibail-Rodamco Germany GmbH is an equal opportunity employer that values diversity in backgrounds, perspectives, experiences, and skills. We believe that diversity is crucial to our success and are committed to fostering an environment that respects, values, and celebrates individual differences.
Join us in Creating Sustainable Places That Reinvent Being Together.
