Marketing Director

4 weeks ago

Schenectady, New York, United States Krypital Group Full time
Job Description

We are seeking a highly skilled Marketing Manager to join our team at Krypital Group. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns, as well as experience in managing and inspiring a team.

Key Responsibilities:

  • Establish a strong marketing position, identify target audiences, and develop marketing plans with specific objectives across different channels and segments;
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration;
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies;
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics;
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities:

  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets;
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels;
  • Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional support;
  • Gather customer and market insights to inform outreach strategies, increase user conversions, and generate more traffic to both our web pages and applications;
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly;
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Requirements:

  • Bachelor's degree or plus in marketing, business, or related field;
  • Metrics-driven marketing mind with eye for creativity;
  • Excellent written and verbal communication skills, bilingual in English and Spanish is preferred;
  • Proven experience developing actual marketing plans and campaigns;
  • Strong project management, multitasking, and decision-making skills;
  • Experience with marketing tools, such as CRM, Google Analytics, Digital Ads tools, etc.;
  • Located in Mexico City or in US is preferred

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