Cybersecurity Demand Generation Leader

4 days ago


Bismarck, North Dakota, United States Trellix Full time

About Us:

Trellix is a dynamic, fast-paced cloud company that leads the security industry. Our mission is to protect the world's data, and because of this, we live and breathe security.

We value learning at our core, underpinned by openness and transparency. Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack.

Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world.

We operate with offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, with our employees being the heart and soul of our company.

Job Overview:

The Director of Demand Generation will own the strategy, execution, and optimization of global demand generation programs to support aggressive growth targets for both net new logo acquisition and expansion within our existing install base.

This role requires expertise in Account-Based Marketing (ABM), deep hands-on experience with marketing technology tools like Marketo, and a collaborative approach to align closely with sales and other cross-functional teams.

Your Responsibilities:

  1. Develop and execute comprehensive demand generation strategies that target both new customers and existing accounts.
  2. Drive account-based marketing (ABM) initiatives to engage and convert high-value target accounts.
  3. Create multi-channel campaigns (email, digital ads, webinars, events, SEO, social) to build pipeline and accelerate deals through the funnel.

You Will Work Closely With:

  • Sales teams to ensure alignment on campaign strategies, plays, and pipeline goals.
  • Product marketing to craft compelling messaging and assets for campaigns.

About You:

  • Proven Experience: 7+ years in demand generation or growth marketing roles, preferably in a cybersecurity or technology environment.
  • ABM Expertise: Demonstrated success in executing account-based marketing strategies with measurable results.
  • Hands-On Martech Experience: Advanced proficiency with Marketo is required; experience with Salesforce, Google Analytics, ABM platforms (e.g., 6sense, Demandbase), and other marketing tech is a strong plus.
  • Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions.
  • Agility: Proven ability to thrive under tight timelines, manage multiple projects, and adapt to changing priorities.
  • Collaboration Skills: Excellent interpersonal skills to align with sales, product marketing, and other stakeholders.
  • Educational Background: Bachelor's degree in marketing, business, or related field; MBA is a plus.

Salary Range:$120,000 - $180,000 per year, depending on experience



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