Senior Marketing Manager for Lead Generation Campaigns
7 days ago
Boutique staffing firm specializing in connecting talented professionals with top companies in the Boston area.
Job Summary
We are seeking a seasoned Senior Marketing Manager to lead our hybrid marketing team in Chestnut Hill. This role will be responsible for developing and executing lead generation-based marketing campaigns across multiple channels, including social media, SEO, PPC, direct mail, and email marketing.
Key Responsibilities
- Develop and execute multi-channel marketing strategies to drive leads and revenue growth
- Manage a significant six-figure budget for marketing expenses
- Collaborate with internal teams to align marketing efforts with business objectives
- Analyze campaign performance data to inform future marketing decisions
Requirements
- At least 4 years of experience in lead generation-based marketing, with a proven track record of success
- Proven project management skills, with experience managing staff and projects from start to finish
- Strong analytical and problem-solving skills, with ability to interpret complex data sets
- Excellent communication and interpersonal skills, with ability to work effectively with cross-functional teams
Preferred Qualifications
- Experience working with U.S. Veterans preferred but not required
- Familiarity with social media ad creation and optimization
- Knowledge of SEO, PPC, direct mail, and email marketing best practices
What We Offer
- Competitive salary range: $65k - $85k based on experience
- Hybrid-2-day in-office policy, with flexible work arrangements available
- Opportunity to work with a dynamic and growing company in the Boston area
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