Senior Marketing Manager for Lead Generation Campaigns

7 days ago


Newton, Massachusetts, United States Boylston Staffing Full time
About Boylston Staffing
Boutique staffing firm specializing in connecting talented professionals with top companies in the Boston area.

Job Summary
We are seeking a seasoned Senior Marketing Manager to lead our hybrid marketing team in Chestnut Hill. This role will be responsible for developing and executing lead generation-based marketing campaigns across multiple channels, including social media, SEO, PPC, direct mail, and email marketing.

Key Responsibilities
- Develop and execute multi-channel marketing strategies to drive leads and revenue growth
- Manage a significant six-figure budget for marketing expenses
- Collaborate with internal teams to align marketing efforts with business objectives
- Analyze campaign performance data to inform future marketing decisions

Requirements
- At least 4 years of experience in lead generation-based marketing, with a proven track record of success
- Proven project management skills, with experience managing staff and projects from start to finish
- Strong analytical and problem-solving skills, with ability to interpret complex data sets
- Excellent communication and interpersonal skills, with ability to work effectively with cross-functional teams

Preferred Qualifications
- Experience working with U.S. Veterans preferred but not required
- Familiarity with social media ad creation and optimization
- Knowledge of SEO, PPC, direct mail, and email marketing best practices

What We Offer
- Competitive salary range: $65k - $85k based on experience
- Hybrid-2-day in-office policy, with flexible work arrangements available
- Opportunity to work with a dynamic and growing company in the Boston area

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