Senior Marketing Director

1 week ago


Marquand, Missouri, United States Masco Full time
About Delta Faucet Company

We are a leading manufacturer of kitchen and bathroom fixtures, recognized for innovative design and exceptional quality. Our focus is on delivering products that seamlessly blend style and functionality, creating transformative experiences for our customers.

Job Summary:

This leadership role involves developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth within the Trade channel. You will collaborate with key stakeholders to ensure that marketing strategies align with the broader objectives of Delta Faucet's business.

Key Responsibilities:
  • Develop and execute multi-brand marketing plans for Delta's portfolio of brands, driving revenue growth by tailoring content, communications, events, and learning initiatives to specific market segments.
  • Work closely with national sales teams and agencies to align marketing efforts with national account objectives, monitoring and assessing campaign effectiveness using data-driven insights.
  • Inspire and lead a diverse team of five direct reports, fostering an inclusive environment that promotes high performance, clear communication, and ongoing professional development.
  • Oversee the channel marketing budget across various customers and segments, maximizing return on investment (ROI) and managing end-to-end marketing campaigns across digital, print, and event platforms.
  • Serve as a bridge between marketing and product teams, providing strategic insights on trade-specific needs and influencing product roadmap planning, pricing strategies, and volume targets.
Requirements:
  • Bachelor's degree in marketing, business, or a related field; advanced degree preferred.
  • Minimum 8-10 years of experience in marketing, with a proven track record in supporting national accounts and leading cross-functional teams.
  • Strong understanding of channel marketing principles, strategies, and best practices.
  • Demonstrated success in managing and executing effective marketing promotions.


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