Demand Generation Specialist

3 weeks ago

Madison, Wisconsin, United States Yahara Software Full time
Why Join Our Team?

At Yahara Software, we believe that our employees are our greatest asset. We offer a comprehensive benefits package, ongoing training and development opportunities, and a collaborative and inclusive work environment that values diversity, equity, and inclusion.

About Us:

Yahara Software is a leading custom application development, enterprise system integration, and data analytics company with over 20 years of history in the greater Dane County area. We have a strong commitment to innovation and customer satisfaction, and we're always looking for talented individuals to join our team.

About the Role:

  • Develop and execute integrated top-of-funnel marketing campaigns to drive brand awareness and generate high-quality leads.
  • Leverage HubSpot to create workflows, segment audiences, and nurture leads through email, landing pages, and gated content.
  • Collaborate with internal teams to produce campaign assets, including paid ads, social content, whitepapers, videos, events, and webinars.
  • Analyze campaign data to evaluate performance and provide actionable insights that optimize ROI and inform future initiatives.
  • Manage and optimize paid digital campaigns using various platforms, ensuring efficient spend and high performance.
  • Drive traffic through SEO-optimized content and support website updates to align with campaign goals.
  • Build and test A/B variations of email, ad, and landing page content to improve conversion rates.
  • Help develop educational, top-of-funnel content tailored to Yaharas target audience, ensuring messaging simplifies complex challenges in biohealth and technology industries.
  • Plan and execute events and webinars as key components of demand generation strategies, including pre-event promotions and post-event lead nurturing.
  • Identify opportunities to integrate AI tools to streamline marketing processes, enhance campaign performance, and improve reporting workflows.
  • Evaluate and implement improvements to marketing systems and processes to increase efficiency and scalability.
  • Coordinate closely with Sales and Business Development teams to ensure leads are nurtured effectively and campaign feedback is integrated.
  • Create and manage reports to monitor key performance indicators (KPIs) such as lead volume, conversion rates, and cost-per-lead.
  • Partner with the Marketing Manager and Chief Commercial Officer to align campaign strategies with overarching business objectives.
  • Assist with trade shows and events by creating pre-event campaigns to drive attendance and post-event follow-ups to nurture leads.

About You:

  • Demand Generation Expert: Strong experience in creating and executing demand generation campaigns that drive leads and fuel pipeline growth.
  • HubSpot Proficient: Familiarity with HubSpot (or similar CRM/marketing automation tools) to manage campaigns, analyze performance, and nurture leads.
  • Data-Driven Marketer: Ability to track, analyze, and report on campaign performance to continually improve results.
  • Content-Savvy: Skilled at creating or managing the creation of compelling, educational campaign assets that simplify complex ideas for targeted audiences.
  • Event Strategist: Experience planning, promoting, and executing events, webinars, and trade shows as key marketing tactics.
  • AI-Driven Innovator: Comfortable using AI tools to improve marketing systems, streamline processes, and enhance reporting.
  • Digital Strategist: Solid understanding of paid media (e.g., LinkedIn Ads, Google Ads) and SEO best practices to improve reach and visibility.
  • Detail-Oriented: Exceptional organizational skills, attention to detail, and ability to juggle multiple campaigns simultaneously.
  • Collaborative Communicator: Strong written and verbal communication skills for working cross-functionally with teams and external partners.
  • Results-Focused: A proactive mindset with the ability to meet deadlines, measure impact, and deliver against campaign goals.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 2-4 years of experience in demand generation or marketing campaigns role.
  • Proficiency in marketing automation tools (HubSpot preferred).
  • Experience running and optimizing paid ad campaigns on LinkedIn, Google Ads, and other relevant platforms.
  • Strong analytical skills with experience using tools like Google Analytics, HubSpot Reports, or similar platforms.
  • Experience in B2B marketing, ideally within technology, software, or SaaS industries.
  • Proven ability to simplify and communicate complex scientific or technical information in a way that resonates with targeted audiences.
  • Experience in planning and executing events and webinars as part of integrated marketing strategies.
  • Experience using AI tools to improve campaign performance and streamline marketing processes.

What We Offer:

  • $80,000 - $110,000 per year, depending on experience.
  • A comprehensive benefits package, including health insurance options, 401(k) matching, and flexible work arrangements.
  • Ongoing training and development opportunities to help you grow in your career.
  • A collaborative and inclusive work environment that values diversity, equity, and inclusion.
  • The opportunity to work on challenging projects and make a meaningful impact on our business.

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