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Marketing Strategist

2 weeks ago


Minneapolis, Minnesota, United States The Social Lights Full time

We are seeking an experienced Marketing Strategist to join our team at The Social Lights. As a key member of our client services department, you will be responsible for developing and executing social media strategies that drive engagement and conversions.

Key responsibilities include:

  • Developing comprehensive social media plans that align with client goals and objectives
  • Managing day-to-day relationships with clients, serving as a point of contact for client matters and fostering clear communication between clients and our agency
  • Building and managing content/editorial strategies that attract target audiences and keep them engaged
  • Analyzing data to support insights, key takeaways, and optimizations
  • Driving content development or production initiatives for associated campaigns
  • Building client confidence in our agency services
  • Maintaining strong time management, organization, and prioritization skills to complete multiple client asks and deliverables in a timely manner
  • Analyzing data to understand campaign effectiveness and make strategic changes to meet client business goals
  • Presenting new ideas to improve performance across client accounts and internal processes

This is a senior-level position that requires a bachelor's degree in marketing, communications, or a related field, as well as 3+ years of experience in marketing, communications, or social media. Key qualifications include:

  • Stellar writing, editing, and proofreading skills
  • Ability to interpret and explain social media metrics and trends
  • Well-organized, strong time management, and prioritization skills
  • Ability to work independently and take initiative
  • Effective presentation skills and problem-solving ability

The salary for this position is estimated to be around $75,000-$85,000 per year, depending on experience and location. Benefits include medical and dental insurance, health savings accounts, 401(k) retirement, short-term and long-term disability, life insurance, PTO, summer hours, flexible work, technology enablement, and a pet-friendly office.