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Sales Associate II

2 months ago

Elizabeth, New Jersey, United States Tapestry Full time
Sales Associate Job Description

The Sales Associate role is a vital part of our store's overall success and efficiency. As a Sales Associate, you will be responsible for upholding Coach's Service and Selling Models, creating a positive first impression, building ongoing customer relationships through a personalized experience, and leaving a lasting impression.

Key Responsibilities:
  • Understand organizational objectives and make decisions that align with Company priorities
  • Take ownership and be committed to delivering results, while remaining actively aware of personal and store metrics; and create personal sales and clienteling strategies in partnership with the management team
  • Create short- and long-term strategies to achieve personal metrics and performance goals
  • Take ownership of personal survey results and create plans to improve and overcome areas of opportunity
  • Represent Coach as a brand ambassador
  • Demonstrate Coach's Selling and Service expectations at all times
  • Understand changes in local market with potential impact on business performance and support the execution of local sales strategies and tactics
  • Drive business through sales strategies, clienteling, sourcing new customers, and maintaining ongoing productive relationships with customers
  • Create positive impressions with customers by bringing best self to work through attire consistent with Coach's Guide to Style
  • Build credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition
  • Provide in-depth product knowledge, including features, benefits, current offerings, and overall product value
  • Remain aware and clearly communicate current pricing and promotional strategy to customers
  • Discuss product features and build the sale by leveraging cross-selling skills and abilities
  • Cross-sell and encourage beneficial product add-ons that relate to the customer's shopping needs
  • Sensitive to customers' needs and tailor approach by reading cues
  • Attend to the unique and individual shopping needs of each customer
  • Work with multiple customers simultaneously and break away as appropriate
  • Follow up with customers consistently and genuinely to influence/close the sale
  • Flex personal selling techniques to contribute to overall store financial results
  • Build lasting and loyal relationships with customers
  • Leverage Coach's tools and technology to support relationship building and clienteling efforts
  • Create enthusiasm and positivity for a shared vision and mission
  • Promote and endorse a team selling environment
  • Foster an environment of teamwork, trust, and collaboration with internal and external customers
  • Remain solution-oriented; be adaptable and flexible to changing business and store needs
  • Welcome feedback and adapt behaviors as appropriate
  • Maintain a calm and professional demeanor at all times
Operations:
  • Ensure all daily tasks are completed without negatively impacting service or Coach standards
  • Complete daily operational tasks, including maintaining store (sales floor and backroom), cash wrap, and visual merchandising to Coach standards consistently and in a timely manner
  • Maintain a clean and tidy selling floor at all times
  • Adhere to all applicable retail policies and procedures, including POS, Operations, and Asset Protection procedures
  • Replenish inventory on sales floor as needed
  • Support Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintaining strong organizational standards as it relates to product both in the stockroom and on the sales floor
  • Support cash-wrap when needed to process purchases, returns, and exchanges
  • Efficiently process customer transactions: Purchase, Return, Exchange, Found Order, etc.
  • Effectively help prepare store by organizing functional areas, perform routine cleaning, maintain strong organizational standards, and maintain visual merchandising expectations
Competencies:
  • Drive For Results: Can be counted on to exceed goals successfully. Is consistently one of the top performers. Very bottom-line oriented. Steadfastly pushes self and others for results
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers. Gets first-hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect
  • Creativity: Comes up with a lot of new and unique ideas. Easily makes connections among previously unrelated notions. Tends to be seen as original and value-added in brainstorming settings
  • Interpersonal Savvy: Relates well to all kinds of people up, down, and sideways. Inside and outside the organization. Builds rapport. Builds constructive and effective relationships. Uses diplomacy and tact. Can diffuse even high-tension situations comfortably
  • Learning on The Fly: Learns quickly when facing new problems. A relentless and versatile learner. Open to change. Analyzes both successes and failures for cues to improve, experiments, and will try anything to find solutions. Enjoys the challenge of unfamiliar tasks. Quickly grasps the essence and underlying structure of anything
  • Perseverance: Pursues everything with energy, drive, and a need to finish. Seldom gives up on anything before finishing, especially in the face of resistance or setbacks
  • Dealing with Ambiguity: Can effectively cope with change. Can shift gears comfortably. Can decide to act without having the total picture. Does not get upset when things are up in the air. Doesn't have to finish things before moving on. Can comfortably handle risk and uncertainty
Additional Requirements:

Experience: 1-3 years of previous sales experience, preferably in a luxury retail service environment. Possesses current knowledge of fashion trends and competition in the marketplace.

Education: High school diploma or equivalent; college degree preferred.

Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS, and Internet), utilize walkie-talkie, understand and read price and product release sheets.

Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to maneuver the sales floor, sales shelves, and stockroom; climbing, bending, and kneeling are required. Ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers.

Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holidays high retail traffic and sales days, including but not limited to the day after Thanksgiving, Memorial Day, Christmas Eve, Mother's Day, etc.