Sales Associate
4 weeks ago
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Our brand is defined by a free-spirited, all-American attitude, and we approach design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.
Key Responsibilities:- Understand organizational objectives and make decisions that align with the Company priorities and values.
- Create personal sales and clienteling strategies in partnership with the management team.
- Meet customer needs through solution-oriented and forward-thinking approaches.
- Build credibility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace.
- Understand changes in local market trends and support the execution of local sales strategies and tactics.
- Create positive impressions with customers by bringing the best self to work through elevated, sophisticated, and appropriate business attire consistent with Coach's guide to style.
- Demonstrate Coach's Selling and Service expectations at all times.
- Influence customers' purchase decisions by balancing patience and assertiveness.
- Take ownership and commitment for delivering results; actively aware of personal and store metrics and achieve goals.
- Flex personal selling techniques to contribute to overall store financial results.
- Demonstrate persuasive, confident, friendly, and genuine service skills and selling behaviors.
- Discuss product features and build the sale by suggesting appropriate add-on items to fit the customers' specific needs.
- Work with multiple customers simultaneously and break away as appropriate.
- Follow up with customers consistently and genuinely to influence/close the sale.
- Develop product knowledge skills and remain aware of current collections.
- Demonstrate knowledge of competition and apply that knowledge to building sales and customer relationships.
- Drive business through sales strategies, clienteling, sourcing new customers, and maintaining ongoing productive relationships with customers.
- Sensitive to customers' needs and tailor approach by reading cues.
- Build lasting and loyal relationships with customers.
- Ensure all daily tasks are completed without negatively impacting service or Coach standards.
- Create enthusiasm and positivity for a shared vision and mission.
- Foster an environment of teamwork, trust, and collaboration with peers, customers, and supervisors.
- Demonstrate confidence when working with customers.
- Take initiative; have a high level of ownership and accountability for individual results.
- Welcome feedback and adapt behaviors as appropriate.
- Represent Coach as a brand ambassador at all times.
- Be adaptable and flexible to change.
- Maintain a calm and professional demeanor at all times.
- Create short and long-term strategies to achieve personal metrics and performance goals.
- Utilize Company tools to stay informed.
- Handle and offer solutions to customer issues appropriately and involve a manager when necessary.
- Promote and endorse a team selling environment.
- Complete daily operational tasks, including maintaining store (sales floor and backroom), cash wrap, and visual merchandising to Coach standards consistently and in a timely manner.
- Adhere to all retail policies and procedures, including POS, Operations, and Loss Prevention procedures.
- Leverage Coach's tools and technology to support relationship building and clienteling efforts, including driving sales and achieving individual goals.
- Replenish inventory on the sales floor as needed.
- Process shipments as needed.
- Experience: 1-3 years of previous selling experience in a luxury retail service environment preferred.
- Possess current knowledge of fashion trends and competition in the marketplace.
- Education: High school diploma or equivalent; college degree preferred.
- Technical: Knowledge of cash registers systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS, and Internet).
- Physical: Ability to communicate effectively with customers and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.
- Schedule: Ability to work a flexible schedule to meet the needs of the business, including nights, weekends, busy seasons, and high retail traffic and sales days.
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