Lead Data Analyst

2 weeks ago


Columbia, South Carolina, United States Merkle Full time
Job Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. We are champions for meaningful progress and strive to be a force for good for our people, clients, industry, and society.

We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity in our mindset, solutions, and teams to empower an inclusive, equitable, and culturally fluent environment.

Job Responsibilities
  • Manage data collection with clients to drive innovation in analytics and deliver on client expectations.
  • Develop reports and processes to manage data quality control, implement and develop attribution models, and interpret and visualize model estimates and diagnostics.
  • Drive innovation and continuous improvement in attribution modeling capabilities, including Media Mix Optimization, Marketing Mix Modeling, Analysis of Covariance, Cluster Analysis, and Attribution Modeling of disaggregate event-stream data.
Requirements
  • Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, physics, or a related field.
  • 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution.
  • Experience working with and measuring TV, digital media, and CRM data.
  • Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques.
  • Advanced modeling skills with Python and R, cloud environment experience, especially GCP and AWS, and experience working with platforms like Databricks.
  • Data visualization experience with tools like Tableau or Power BI.
  • Ability to present information in spoken, written, or visual form to a variety of audiences.

#LI-remote #LI-LE1


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