Brand Management Coordinator
1 week ago
We are a fast-growing lawn care, maintenance and pest control company serving the Belvidere, Rockford area. We have been in business for 19 years, serving over 3000 clients.
Your job is safe with us and you have the opportunity to grow your career. Our team is supportive and friendly. We want you to be successful.
Job Description:This role involves strategic planning, marketing efforts, and collaboration with sales teams to drive revenue growth.
Responsibilities:
- Strategic Planning: Implement and execute existing processes and procedures, understanding the people and tools available to achieve our goals.
- Market Research: Stay informed about market trends and adjust sales strategies accordingly.
- Social Media Management: Manage all marketing/sales efforts on social media and other online platforms.
- Content Creation: Create marketing emails and upsell campaigns to current clients.
- Customer Engagement: Gather feedback from existing customers regarding the effectiveness of marketing messages.
KPIs:
- Maintain a minimum revenue of 6 times the marketing budget (e.g., $20,000 per month advertising spend needs to yield $120,000 in new revenue).
- Keep up with yearly revenue growth goals.
- Maintain a 50% close rate on leads to clients and a 55% close rate on estimates written.
- Complete weekly analytics audits on active marketing efforts.
The estimated salary range for this position is $45,000 - $60,000, based on industry standards and the location. This includes a base salary, plus opportunities for bonuses and professional development.
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