Regional Operations Manager
1 month ago
SoHo Experiential LLC is seeking a seasoned Regional Activation Manager to oversee the execution of sampling and experiential marketing programs in the assigned region. The ideal candidate will serve as the primary liaison between SoHo and our spirits client, ensuring seamless collaboration and successful activations.
About the Role:
This role involves overseeing third-party agencies in multiple markets to execute best-in-class sampling and experiential events. As the primary day-to-day contact for the client's Field Marketing Manager, you will lead transition from agency to direct staffing models where required. You will also liaise with the client's state manager and other local stakeholders to ensure smooth programming and event execution.
Key Responsibilities:
- Oversee regional programs and activations, including pre-planning, call management, execution, and recapping
- Intake, build budgets, and manage/delegate programs for locally generated ad-hoc, brand, trade, or special events
- Manage sampling allocations across the assigned region
- Collaborate with the client's national POS manager to source, inventory, and warehouse needs for your region
- Manage local activation calendars with support from the Field Marketing Manager and Sales team
Requirements:
- 5+ years combined relative industry experience in Field Marketing, Mass Sampling Programs, and Experiential Marketing agency roles
- Experience managing direct reports and third-party staffing agencies
- Prior spirits experience with strong understanding of legal compliance
- Self-starter, strategic thinker, and proactive problem solver with exceptional communication/organizational skills
What We Offer:
- Competitive pay: $85,000 per year
- Comprehensive benefits including medical, vision, dental, and access to wellness programs
- Generous PTO policy including company holidays, vacation days, and wellness days
- Opportunities to learn and grow while making an impact
- Diverse workplace culture valuing each employee
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